1517 Nicholasville Rd
Suites 403 and 405
Lexington KY 40503
Contact Information
Address 1517 Nicholasville Rd
Suites 403 and 405
Lexington, KY 40503
Phone (859) 278-8469
Fax 859 277-7999
Contact Name Ronda Webber
At A Glance
IRS Ruling Year 1984
Former Names
AA Pregnancy Help Center
Other ways to donate, support, or volunteer
There are many convenient ways to give to Assurance.  You can mail checks to 1517 Nicholasville Rd., Suite 405, Lexington, KY 40503 or call us for other giving options at (859) 278-8469.  You can give online at  In-kind gifts of medical supplies and baby items are a tremendous blessing which help reduce our costs.  We utilize dozens of volunteers who give in ways such as cleaning our facilities, serving on committees, facility repairs, providing care and services to our clients, etc.  More information on giving and volunteer options is available at 
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement It is our mission to empower individuals to consider beneficial options for pregnancy and sexual health.
Background Statement

Assurance was incorporated in 1984 in order to serve women and girls who were facing unplanned pregnancies. The goal was to offer a caring, safe, professional environment where a woman/girl could ask questions, discover resources, and feel safe to take a breath and consider what was best for her. This was clearly a needed ministry because it was soon serving over 100 women and girls each month.

  • In 2001, Assurance became a specialized health clinic offering ultrasounds as well as professional pregnancy testing. Oversight of medical work is provided by Dr. Emily Cunningham, MD, OB/GYN, and Dr. Ramon Thomas, MD, OB/GYN serving as volunteer Medical Directors. Ultrasounds are performed by licensed and specially trained Registered Nurses.
  • Accurate information on all options and compassionate counsel is also provided by staff and volunteers.
  • In 2005, we expanded our services to offer help to those who are struggling from past abortions.
  • In 2009, we began providing services to the fathers of the babies as well. Our male staff and volunteers meet with male clients one-on-one to provide them also with information and support.
Impact Statement
Accomplishments of 2018:
  1. Served women and men facing unplanned pregnancies through 1,273 client care visits, providing 607 pregnancy tests, 342 ultrasounds.
  2. Provided compassionate support through 25 visits with post-abortive women and men.
  3. Provided testing for sexually transmitted diseases/infections to 103 clients and treatment to those who were positive.

Goals for 2019:

  1. To expand and improve our efforts to reach and serve women who are facing unplanned pregnancies.
  2. To engage more fathers who are facing an unplanned pregnancy.
  3. To increase the number of post-abortive women we serve understanding that this is a huge need in our community.
Needs Statement
Most pressing needs:
  1. Attaining a higher level of community awareness among those who could benefit from our services.  Our budgeted goal is to spend $46,000 on client marketing in 2019 but the opportunities far exceed that figure.
  2. Continue and expand our ultrasound services which provide critical medical information to women and men facing unplanned pregnancies including indicators of viability, gestational age, and if the pregnancy in the uterus.  The on-site and mobile ultrasound services are budgeted to cost right around $116,000 for 2019.
  3. Provide excellent and compassionate counsel on physical, emotional and spiritual concerns for women facing unplanned pregnancies including information on all their options- abortion, parenting and adoption which is expected to cost over $100,000 in 2019.
  4. Continue and expand our men's program so that we have trained men ready to meet man-to-man with men facing unplanned pregnancies.  To meet our growth goals it would cost $50,000.
  5. Recruit, train and support volunteers to fill key roles we are unable to cover with paid staff including cleaning, service on committees and meeting with clients.  Volunteer opportunities are outlined on our website
CEO/Executive Director Statement

Assurance fills a necessary and unique role in offering those facing unplanned pregnancies a safe place to take a deep breath and consider their circumstances, options, and future without being pressured in any direction. Our commitment to our clients is that in us they will find no judgment, no pressure, just help.  Although we are a faith-based, pro-life organization we serve clients regardless of their religious beliefs or any other factor including their intention to abort, parent or make a plan for adoption.  In our provision of services, we will not pressure a woman to choose life or judge a woman who chooses abortion.  We meet the clients where they are and extend great compassion, care, concern and critical information to empower them in their decision making.  Because we are a professional health clinic with licensed medical professionals on staff, they are able to receive crucial and reliable medical information before they make their choice. We are equipped with a trained professional and peer counseling staff, that can explore the emotional, physical and spiritual concerns of the client related to their situation and the options available to them.  Through our men’s program, we have men who meet with the men who come with the women to appointments. Fathers, therefore, are often included where they might otherwise not have been, empowered and encouraged to step up and serve a strong role of support and care.  Because we are a faith-based organization, we can offer a holistic approach to those who desire to explore that aspect of their lives and the crisis situation, which many find empowering.  Assurance is a completely unique organization in Lexington, serving women, girls and guys in about 11 counties, with care, integrity and professionalism with warmth and absolutely no judgment or pressure.  We survey our clients, including those planning to abort, parent and place for adoption, to ensure that we are meeting our commitment to them and are encouraged by the results:

98% of clients felt the information and services they received were helpful.
99% of clients felt, regardless of their beliefs, the staff was respectful.
100% of clients would recommend Assurance to a friend who is facing a possible pregnancy.
99% felt we lived up to our commitment of no judgment, no pressure, just help. 
All of our services are free of charge and confidential.  The hot topic of 'abortion' is of the deepest, most personal nature when it's on the level of one woman's choice 'this very day'.  We know that she deserves all the support, respect and honest information she can possibly get, and that is our goal for each and every one we serve.


Service Categories
Secondary Organization Category Public & Societal Benefit / Public & Societal Benefit NEC
Geographic Areas Served
Because people from all over eastern and central areas of Kentucky tend to come to Lexington for medical and other services, we often receive calls and visits from women and girls from as far away as Paintsville and London.  However, we generally consider our center to serve about 11 counties from Fayette and to the south and east of Fayette. 
Impact Questions
GoalsHelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact.

Initial goal-

Provide a safe place for women and men of all ages to seek support, information and compassionate counsel when they suspect they are facing an unplanned pregnancy.

Intermediate goal-

Provide accurate information on the pregnancy and available options including addressing physical, emotional and spiritual concerns of the client.

Longer-term goal-

Those facing unplanned pregnancy in our community are empowered and supported in making informed and healthy choices related to their pregnancy.

StrategiesHelpWhat are the organization's strategies for its stated long-term goals?

Initial strategies-

-Provide free and confidential services without regard for age, race, ethnicity, income, nationality, religious affiliation, disability, or other circumstances.

-Approach clients with no judgment, no pressure, just help.

-Demonstrate deep care and compassion for our clients listening well to their situation, their feelings about the situation, their intent for their pregnancy and what services they would like to receive.

Intermediate strategies-

-Provide medical-grade pregnancy test and results.

-Provide ultrasound when medically indicated sharing indicators of viability, gestational age and that the pregnancy is in the uterus.

-Provide information on all options- abortion, parenting and adoption as well as addressing physical, emotional and spiritual concerns related to each.

Longer-term strategies-

-Provide compassionate counsel and support as the client considers the options.

-Follow-up during and after a choice has been made to check on the client and provide additional support if needed.

-Provide referrals to resources in the community that can support the client if she/they choose to parent or make a plan for adoption.

CapabilitiesHelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals?

Assurance has been providing support services to those facing unplanned pregnancies in our community for more than thirty years.  Our medical and client care teams include qualified, dedicated women and men both on staff and serving as volunteers.  We have three registered nurses trained to perform ultrasounds and provide our other medical services who operate under the oversight of our medical directors both of whom are respected OB/GYN physicians.  We are a state-licensed special medical clinic and also have a license to provide mobile medical services.  Our counseling services are provided by a licensed counselor and peer counseling is provided by trained staff and volunteers.  Our men’s program is led by a man with a degree in marriage and family therapy who also trains other men who serve as peer counselors.  We are able to provide all services for free thanks to the generous support of individuals, businesses and churches in our community.

IndicatorsHelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact?
Key indicators of success that we track include:
# of client visits 
# of pregnancy tests administered.
# of ultrasounds performed.
 # of clients receiving information and counsel on options for their pregnancy.
% of clients that felt the information and services they received were helpful.
% of clients that felt, regardless of their beliefs, the staff was respectful.
% of clients that felt understood.
% of clients that felt we met our commitment to them of "no judgment, no pressure, just help".
 % of clients who would recommend Assurance to a friend who is facing a possible pregnancy.
ProgressHelpWhat has and hasn’t been accomplished so far?
In 2015 are results included:
1,191 client visits
669 pregnancy tests
342 ultrasounds
 98% of clients felt the information and services they received were helpful.
100% of clients felt, regardless of their beliefs, the staff was respectful.
 99% of clients would recommend Assurance to a friend who is facing a possible pregnancy.
Board Chair
Board Chair Mrs. Angela Coleman
Company Affiliation Unified Trust Company
Term Jan 2019 to Dec 2019
Board Members
Mrs. Laura AventITVoting
Mr. John BillingsRetiredVoting
Mr. Robert BrownMain Street Baptist ChurchVoting
Mrs. Angela ColemanUnified TrustVoting
Mrs. Shirley DanielRetiredVoting
Mr. Tom HerndonRetiredVoting
Mr. Jim IshmaelRetiredVoting
Mrs. Donna KearnsCommunity VolunteerVoting
Mrs. Tanya LayneCommunity VolunteerVoting
Mr. Bob LivesayThe Livesay Group, PLLCVoting
Mrs. Elizabeth RussellValvolineVoting
Dr. Lynda Sanders MDPediatrix Medical GroupVoting
Dr. John Stewart MDPhysicianVoting
Mrs. Ronda WebberAssuranceNonVoting
Board Demographics - Ethnicity. Add number
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 6
Female 8
Unspecified 0
Board Term Lengths 3
Board Term Limits 1
Board Meeting Attendance % 90%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 40%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 6
Board Co-Chair
Term Jan 2014 to Dec 2014
Standing Committees
Board Governance
Additional Board Members and Affiliations
Mark Brewer
Jess Correll
Rev. Richard Gaines
Cameron Mills
Glenn Norvell
CEO Comments
CEO/Executive Director
Executive Director Ronda Webber MSSW
Term Start Oct 2014
Full Time Staff 6
Part Time Staff 4
Volunteers 24
Contractors 1
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Staff Demographics - Gender
Male 1
Female 9
Unspecified 0
Senior Staff
Title Director of Operations
Title Director of Client Services
Title Nurse Manager
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually
Description Assurance is licensed by the Commonwealth of KY as a special health clinic and to provide mobile medical services.  Our licensed medical professionals offer professional grade pregnancy testing, limited obstetric ultrasounds, prescriptions for prenatal vitamins, testing and treatment for sexually transmitted infections, and nursing expertise as well as immediate referrals for specific needs.
Budget 116000
Our specially trained client care team provides a compassionate response, and safe place to discuss all options for the pregnancy as well as the physical, emotional and spiritual considerations with each. 
Those facing unplanned pregnancies are often dealing with many personal problems and crises.  Our client care team also provide referrals to many other resources in the community.
Budget 106000
Description The vast majority of women who have experienced an abortion eventually come to a time in life when they realize they have emotional scars from the event.   Reknew was started by just such a woman, and is supported by excellent professional materials that lead women through an 8 week program of healing and emotional health.  Most women are more than happy they participated and many go on to lead other such groups.
Description For young parents who would like to have the experience of learning some helpful and healthy parenting lessons, we have our REACH program.  Not only do the parents (males and females) have a chance to learn and grow, but they get to have a mentor with whom to have a relationship that may be missing in their lives.  Also, those who need material assistance can use their lesson times to earn points toward purchasing baby clothing, diapers and other necessities.
Plans & Policies
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? No
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Government Licenses
Is your organization licensed by the Government? Yes
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start Jan 01, 2019
Fiscal Year End Dec 31, 2019
Projected Revenue $598,900.00
Projected Expenses $603,628.00
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$251,766$289,919$293,477
Investment Income, Net of Losses$67$102--
Membership Dues$0$0--
Special Events$281,453$273,629$295,258
Revenue In-Kind$0$0--
Expense Allocation
Fiscal Year201820172016
Program Expense$411,607$413,550$367,997
Administration Expense$59,397$61,818$53,580
Fundraising Expense$77,527$76,281$70,604
Payments to Affiliates------
Total Revenue/Total Expenses1.011.041.22
Program Expense/Total Expenses75%75%75%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$449,320$442,891$539,142
Current Assets$237,386$220,833$302,679
Long-Term Liabilities$0$0$118,753
Current Liabilities$0$1,346$2,431
Total Net Assets$449,320$441,545$417,958
Form 990s
2018 Form 990
2017 Form 990
2016 Form 990
2015 Form 990
2014 Form 990
2014 2014 990
2013 2013 990
2012 990 2012
2011 990 2011
2010 990 2010
2009 Form 990
2008 Form 990
Capital Campaign
Currently in a Capital Campaign? No
State Registration Yes
CEO Comments
Address 1517 Nicholasville Rd
Suites 403 and 405
Lexington, KY 40503
Primary Phone 859 278-8469
Contact Email
CEO/Executive Director Ronda Webber MSSW
Board Chair Mrs. Angela Coleman
Board Chair Company Affiliation Unified Trust Company