ASSURANCE
1517 Nicholasville Rd
Suites 403 and 405
Lexington KY 40503
Contact Information
Nonprofit ASSURANCE
Address 1517 Nicholasville Rd
Suites 403 and 405
Lexington, KY 40503
Phone (859) 278-8469
Fax 859 277-7999
Contact Name Ronda Webber
At A Glance
IRS Ruling Year 1984
Former Names
AA Pregnancy Help Center
Other ways to donate, support, or volunteer
There are many convenient ways to give to Assurance.  You can mail checks to 1517 Nicholasville Rd., Suite 405, Lexington, KY 40503 or call us for other giving options at (859) 278-8469.  You can give online at assuranceforlife.org.  In-kind gifts of medical supplies and baby items are a tremendous blessing which help reduce our costs.  We utilize dozens of volunteers who give in ways such as cleaning our facilities, serving on committees, facility repairs, providing care and services to our clients, etc.  More information on giving and volunteer options is available at assuranceforlife.org. 
 
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Statements
Mission Statement It is our mission to empower individuals to consider beneficial options for pregnancy and sexual health.
Background Statement
Assurance was incorporated in 1984 in order to serve women and girls who were facing unplanned pregnancies.   The goal was to offer a caring, safe, professional environment where a woman/girl could ask questions, discover resources and feel safe to take a breath and consider what was best for her.  This was clearly a needed ministry because it was soon serving over 100 women and girls each month. 
  • In 2001, Assurance became a state-licensed special medical clinic offering ultrasounds as well as professional pregnancy testing and some other limited obstetric services.   Oversight of medical work is provided by Dr. Emily Cunningham, MD, OB/GYN, and Dr. Ramon Thomas, MD, OB/GYN serving as volunteer Medical Directors.  Ultrasounds are performed by specially trained Registered Nurses. 
  • Compassionate counseling is also provided by our licensed counselor and carefully trained volunteer peer counselors under her supervision.
  • Over the years, Assurance added outreach to middle and high school students as a way of preventing the need for our Center's services by educating teens about reasons and ways to defer sexual activities.  This service is very popular with teachers and students.
  • In 2009, we began providing male-to-male care to enable men to understand their crucial roles in pregnancy decisions and fathering.  The crisis in fathering extends well beyond the moments of crisis pregnancy, and Assurance is committed to helping establish strong families where children can feel safe and secure in the love of two parents whenever possible.  Our Male Client Advocate program coordinator has a degree in marrage and family counseling and he is joined in service to our male clients by several amazing male volunteers.
  • Established statistical data shows that over 43% of women will have had at least one abortion by age 45 and that many experience significant emotional and spiritual struggles from those decisions.  With the help of a post-abortive woman, who found her own healing, Assurance started an excellent program of support for post-abortive women in 2005. This initiative engages small groups of women at a time over a 8 week program.  It is very effective and several of the students have become leaders after 'graduation'. 
 
Impact Statement
Accomplishments of 2015:
  1. Served women and men facing unplanned pregnancies through almost 1,200 client care visits, providing 669 pregnancy tests, 342 ultrasounds.
  2. Provided compassionate support through 52 visits with post-abortive women.
  3. Continued educational outreach to area high schools and middle schools with a comprehensive but compact program on sexual choices, reaching 1,447 students in 2015.
  4. Received our state license for providing mobile medical services while maintaining our license as a special medical clinic.  The mobile license will allow us to take our ultrasound services to other pregnancy centers in central and eastern Kentucky who do not have the capacity to provide that service to their clients.

Goals for 2016:

  1. To expand and improve our efforts to reach people who are facing unplanned pregnancies or dealing with post-abortive issues in our community through client-focused marketing.
  2. To increase the number of post-abortive women we serve understanding that this is a huge need in our community.
  3. To expand our services for men including serving more fathers facing unplanned pregnancies and men dealing with post-abortion issues.
  4. To grow our mobile outreach to other pregnancy centers in central and eastern Kentucky who are otherwise unable to offer ultrasound services to their clients.
Needs Statement
Most pressing needs:
  1. Attaining a higher level of community awareness among those who could benefit from our services.  Our budgeted goal is to spend $50,000 on client marketing in 2016 but the opportunities far exceed that figure.
  2. Continue and expand our ultrasound services which provide critical medical information to women and men facing unplanned pregnancies including indicators of viability, gestational age, and if the pregnancy in the uterus.  The on-site and mobile ultrasound services are budgeted to cost right around $100,000 for 2016.
  3. Provide excellent and compassionate counsel on physical, emotional and spiritual concerns for women facing unplanned pregnancies including information on all their options- abortion, parenting and adoption which is expected to cost over $106,000 in 2016.
  4. Continue and expand our men's program so that we have trained men ready to meet man-to-man with men facing unplanned pregnancies.  To meet our growth goals it would cost $30,000.
  5. Recruit, train and support volunteers to fill key roles we are unable to cover with paid staff including cleaning, service on committees and meeting with clients.  Volunteer opportunities are outlined on our website assuranceforlife.org.
CEO/Executive Director Statement

Assurance fills a necessary and unique role in offering those facing unplanned pregnancies a safe place to take a deep breath and consider their circumstances, options, and future without being pressured in any direction. Our commitment to our clients is that in us they will find no judgment, no pressure, just help.  Although we are a faith-based, pro-life organization we serve clients regardless of their religious beliefs or any other factor including their intention to abort, parent or make a plan for adoption.  In our provision of services, we will not pressure a woman to choose life or judge a woman who chooses abortion.  We meet the clients where they are and extend great compassion, care, concern and critical information to empower them in their decision making.  Because we are a professional, licensed medical clinic, they are able to receive crucial and reliable medical information before they make their choice. We are equipped with a trained professional and peer counseling staff, that can explore the emotional, physical and spiritual concerns of the client related to their situation and the options available to them.  Through our men’s program, we have men who meet with the men who come with the women to appointments. Fathers, therefore, are often included where they might otherwise not have been, empowered and encouraged to step up and serve a strong role of support and care.  Because we are a faith-based organization, we can offer a holistic approach to those who desire to explore that aspect of their lives and the crisis situation, which many find empowering.  Assurance is a completely unique organization in Lexington, serving women, girls and guys in about 11 counties, with care, integrity and professionalism with warmth and absolutely no judgment or pressure.  We survey our clients, including those planning to abort, parent and place for adoption, to ensure that we are meeting our commitment to them and are encouraged by the results:

98% of clients felt the information and services they received were helpful.
100% of clients felt, regardless of their beliefs, the staff was respectful.
 99% of clients would recommend Assurance to a friend who is facing a possible pregnancy.
All of our services are free of charge and confidential.  The hot topic of 'abortion' is of the deepest, most personal nature when it's on the level of one woman's choice 'this very day'.  We know that she deserves all the support, respect and honest information she can possibly get, and that is our goal for each and every one we serve.

 

Service Categories
Secondary Organization Category Public & Societal Benefit / Public & Societal Benefit NEC
Geographic Areas Served
Areas
Kentucky
Because people from all over eastern and central areas of Kentucky tend to come to Lexington for medical and other services, we often receive calls and visits from women and girls from as far away as Paintsville and London.  However, we generally consider our center to serve about 11 counties from Fayette and to the south and east of Fayette. 
Impact Questions
GoalsHelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact.

Initial goal-

Provide a safe place for women and men of all ages to seek support, information and compassionate counsel when they suspect they are facing an unplanned pregnancy.

Intermediate goal-

Provide accurate information on the pregnancy and available options including addressing physical, emotional and spiritual concerns of the client.

Longer-term goal-

Those facing unplanned pregnancy in our community are empowered and supported in making informed and healthy choices related to their pregnancy.

StrategiesHelpWhat are the organization's strategies for its stated long-term goals?

Initial strategies-

-Provide free and confidential services without regard for age, race, ethnicity, income, nationality, religious affiliation, disability, or other circumstances.

-Approach clients with no judgment, no pressure, just help.

-Demonstrate deep care and compassion for our clients listening well to their situation, their feelings about the situation, their intent for their pregnancy and what services they would like to receive.

Intermediate strategies-

-Provide medical-grade pregnancy test and results.

-Provide ultrasound when medically indicated sharing indicators of viability, gestational age and that the pregnancy is in the uterus.

-Provide information on all options- abortion, parenting and adoption as well as addressing physical, emotional and spiritual concerns related to each.

Longer-term strategies-

-Provide compassionate counsel and support as the client considers the options.

-Follow-up during and after a choice has been made to check on the client and provide additional support if needed.

-Provide referrals to resources in the community that can support the client if she/they choose to parent or make a plan for adoption.

CapabilitiesHelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals?

Assurance has been providing support services to those facing unplanned pregnancies in our community for more than thirty years.  Our medical and client care teams include qualified, dedicated women and men both on staff and serving as volunteers.  We have three registered nurses trained to perform ultrasounds and provide our other medical services who operate under the oversight of our medical directors both of whom are respected OB/GYN physicians.  We are a state-licensed special medical clinic and also have a license to provide mobile medical services.  Our counseling services are provided by a licensed counselor and peer counseling is provided by trained staff and volunteers.  Our men’s program is led by a man with a degree in marriage and family therapy who also trains other men who serve as peer counselors.  We are able to provide all services for free thanks to the generous support of individuals, businesses and churches in our community.

IndicatorsHelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact?
Key indicators of success that we track include:
# of client visits 
# of pregnancy tests administered.
# of ultrasounds performed.
 # of clients receiving information and counsel on options for their pregnancy.
% of clients that felt the information and services they received were helpful.
% of clients that felt, regardless of their beliefs, the staff was respectful.
% of clients that felt understood.
% of clients that felt we met our commitment to them of "no judgment, no pressure, just help".
 % of clients who would recommend Assurance to a friend who is facing a possible pregnancy.
 
ProgressHelpWhat has and hasn’t been accomplished so far?
In 2015 are results included:
1,191 client visits
669 pregnancy tests
342 ultrasounds
 98% of clients felt the information and services they received were helpful.
100% of clients felt, regardless of their beliefs, the staff was respectful.
 99% of clients would recommend Assurance to a friend who is facing a possible pregnancy.
 
 
 
Board Chair
Board Chair Mr. Larry Clevinger
Company Affiliation HealthSmart Casualty Claims Solutions
Term Jan 2017 to Dec 2017
Board Members
NameAffiliationStatus
Mr. John Billings Esq.Billings Law Firm, PLLCVoting
Mr. Robert Brown Main Street Baptist ChurchVoting
Mr. Larry Clevinger HealthSmart Casualty Claims SolutionsVoting
Mrs. Angela Coleman Unified TrustVoting
Mrs. Shirley Daniel RetiredVoting
Mrs. Cheryl Edmondson Livesay GroupVoting
Mr. Tom Herndon RetiredVoting
Mrs. Tanya Layne Community VolunteerVoting
Rev. Mark Randle Tates Creek Presbyterian ChurchVoting
Dr. Lynda Sanders MDPediatrix Medical GroupVoting
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 4
Female 7
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 1
Board Meeting Attendance % 90%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 40%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 6
Board Co-Chair
Term Jan 2014 to Dec 2014
Standing Committees
Board Governance
Marketing
Finance
Executive
Nominating
Additional Board Members and Affiliations
NameAffiliation
Mark Brewer
Jess Correll
Rev. Richard Gaines
Cameron Mills
Glenn Norvell
Rev. Wayne Smith
Comments
CEO Comments
CEO/Executive Director
Executive Director Ronda Webber MSSW
Term Start Oct 2014
Email ronda@assurancecare.org
Experience
 
 
Staff
Full Time Staff 6
Part Time Staff 4
Volunteers 24
Contractors 1
Retention Rate 0%
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Staff Demographics - Gender
Male 1
Female 9
Unspecified 0
Senior Staff
Title Director of Operations
Title Director of Client Services
Title Nurse Manager
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually
Description Assurance is licensed by the Commonwealth of KY as a special medical clinic and to provide mobile medical services.  We offer professional grade pregnancy testing, limited obstetric ultrasounds, prescriptions for prenatal vitamins, and nursing expertise as well as immediate referrals for specific needs.
Budget 99000
Category
Population Served , ,
Description
Our Director of Client Services is a Licensed Professional Counselor in Kentucky, and provides daily oversight of all client care, referrals, training of peer counselors and decision-making on client needs. 
 
Those facing unplanned pregnancies are often dealing with many personal problems and crises.  The counseling provided helps them to sort out and come to positive plans for long-term emotional health.
Budget 106000
Category
Population Served , ,
Description
Assurance provides a two-day educational program to middle and high school classes at teacher requests.  The first day covers the medical risks of sexual activity in the teen years.  The second day enables the students to explore the other risks and consequences in an engaging and positive atmosphere where they can come to their own conclusions, and most recognize that the risks far outweigh the benefits. 
 
Teachers almost always invite our educators back for subsequent groups and classes, and student response is overwhelmingly positive.
Category
Population Served , ,
Description The vast majority of women who have experienced an abortion eventually come to a time in life when they realize they have emotional scars from the event.   Reknew was started by just such a woman, and is supported by excellent professional materials that lead women through an 8 week program of healing and emotional health.  Most women are more than happy they participated and many go on to lead other such groups.
Category
Population Served , ,
Description For young parents who would like to have the experience of learning some helpful and healthy parenting lessons, we have our REACH program.  Not only do the parents (males and females) have a chance to learn and grow, but they get to have a mentor with whom to have a relationship that may be missing in their lives.  Also, those who need material assistance can use their lesson times to earn points toward purchasing baby clothing, diapers and other necessities.
Category
Population Served , ,
Plans & Policies
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? No
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Government Licenses
Is your organization licensed by the Government? Yes
Financials
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start Jan 01, 2017
Fiscal Year End Dec 31, 2017
Projected Revenue $588,800.00
Projected Expenses $626,535.00
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
------
Government Contributions$0$0$0
Federal------
State------
Local------
Unspecified--$0--
Individual Contributions$229,448$262,884$280,207
--$0--
--$0--
Investment Income, Net of Losses$57$47$98
Membership Dues--$0--
Special Events$254,814$224,165$188,539
Revenue In-Kind--$0--
Other$21,777$11,000--
Expense Allocation
Fiscal Year201520142013
Program Expense$339,878$380,256$370,254
Administration Expense$49,225$49,335$52,864
Fundraising Expense$67,911$69,057$56,042
Payments to Affiliates------
Total Revenue/Total Expenses1.111.000.98
Program Expense/Total Expenses74%76%77%
Fundraising Expense/Contributed Revenue14%14%12%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$435,288$390,215$400,318
Current Assets$19,809$131,095$142,840
Long-Term Liabilities$123,272$127,393$131,168
Current Liabilities$1,492$1,180$6,956
Total Net Assets$310,524$261,642$262,194
Form 990s
2015 Form 990
2014 Form 990
2014 2014 990
2013 2013 990
2012 990 2012
2011 990 2011
2010 990 2010
2009 Form 990
2008 Form 990
Capital Campaign
Currently in a Capital Campaign? No
State Registration Yes
Comments
CEO Comments
Address 1517 Nicholasville Rd
Suites 403 and 405
Lexington, KY 40503
Primary Phone 859 278-8469
Contact Email ronda@assurancecare.org
CEO/Executive Director Ronda Webber MSSW
Board Chair Mr. Larry Clevinger
Board Chair Company Affiliation HealthSmart Casualty Claims Solutions