American Red Cross Bluegrass Area Chapter
1450 Newtown Pike
Lexington KY 40511
Contact Information
Nonprofit American Red Cross Bluegrass Area Chapter
Address 1450 Newtown Pike
Lexington, KY 40511
Phone (859) 253-1331
Fax 859 254-8354
Contact Name Tawanda Owsley
At A Glance
IRS Ruling Year 2007
Other ways to donate, support, or volunteer
We welcome Volunteers to help us assist in the office or at events to make awareness. In - Kind donations or checks are always welcome. This enables us to provide support to your community with families that might have needs during a time of suffering.
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.



Background Statement Founded by Clara Barton in 1881, the American Red Cross was granted a charter in 1905 by Congress. First Aid and safety programs began in 1909 and the water safety program was established in 1914. Since 1881, people have turned to the American Red Cross for emergency services. Today, trained and dedicated volunteers and staff are helping their neighbors across the country. Although not a government agency, the Red Cross is chartered by Congress to provide special services to members of the US Armed Forces and to disaster victims. A Bluegrass Red Cross office was established in 1917. Today, the local Red Cross remains a vital part of this community providing services to the residents and supporting efforts across the country in times of disasters. A critical component of Red Cross services is helping to build a "culture of prevention." Community preparedness educational programs assist families on how to make a plan, build a kit, get trained, and volunteer. Red Cross workers assist members of the Armed Forces and their families in emergencies.
Impact Statement

Led by our volunteers, we serve the community through programs that provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. Our chapter assists clients in a local ten county area consisting of Bourbon, Casey, Clark, Estill, Fayette, Harrison, Jessamine, Nicholas, Powell, and Scott Counties. In addition we support and manage eight community chapters and provide services to a total of 55 counties throughout the Bluegrass Region.  

Needs Statement
Education in Schools for CPR/FA/AED
Disaster Relief. The best time to prepare for a disaster is before one happens.
Master of Disaster Program
Pillowcase Project

A Need for Volunteers

“The biggest part of the help that we need right now is volunteers,” Tawanda Owsley, Red Cross Chapter Executive Director says. “We couldn’t do anything without the volunteers.”

The Red Cross trains people on everything from how set up shelters to driving evacuation vehicles. In the Lexington area, she says the Bluegrass Chapter also needs volunteers to help install 1,000 smoke detectors in local homes during a special event on April 28 called Sound the Alarm.

Training programs usually last five or six hours and are done either in person or online. Owsley says the average Red Cross volunteer is between 50 and 70 years old, so the organization is boosting its outreach efforts to colleges and universities to get more young people involved.

CEO/Executive Director Statement
Thank you for your continued support as our mission at the Red Cross is to help prevent,  prepare and respond to disasters. Without your continued support our mission would not exist. It is with your support that we can help individuals and families in a time of need.
Service Categories
Secondary Organization Category Human Services / Emergency Assistance (Food, Clothing, Cash)
Geographic Areas Served
Adair County
Bath County
Bell County
Bourbon County
Boyd County
Boyle County
Breathitt County
Carter County
Casey County
Clark County
Clay County
Clinton County
Cumberland County
Estill County
Elliott County
Fayette County
Fleming County
Floyd County
Garrard County
Greenup County
Harlan County
Harrison County
Jackson County
Jessamine County
Johnson County
Knott County
Knox County
Laurel County
Lawrence County
Lee County
Leslie County
Letcher County
Lewis County
Lincoln County
Madison County
Magoffin County
Martin County
McCreary County
Menifee County
Mercer County
Montgomery County
Morgan County
Nicholas County
Owsley County
Perry County
Pike County
Powell County
Powell County
Pulaski County
Rockcastle County
Rowan County
Russell County
Scott County
Wayne County
Whitley County
Wolfe County
Impact Questions
GoalsHelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact.

Led by our volunteers, we serve the community through programs that provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. Our chapter assists clients in a local ten county area consisting of Bourbon, Casey, Clark, Estill, Fayette, Harrison, Jessamine, Nicholas, Powell, and Scott Counties. In addition we support and manage eight community chapters and provide services to a total of 55 counties throughout the Bluegrass Region. Our chapter has experienced a significant number of disasters in our area. Our volunteers and staff were deployed locally and statewide to major disaster relief operations including the West Liberty tornado and Superstorm Sandy. Our goal is to continue to support these communities so that families can continue to live the way they are used to and get back on their feet in a timely manner.

StrategiesHelpWhat are the organization's strategies for its stated long-term goals?
Our strategies are to make more awareness. We need others to know the good that the Red Cross does and that we always are stepping in as soon as a disaster happens to alleviate suffering for families and allow the to get back on their feet quickly. We cannot do this without the help of the community through donations, volunteers and time.
CapabilitiesHelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals?
We are a very strong, national organization that continues to do good work and fight for donations. We look for the good in everyone and will begin our FY15 year by opening new doors and opportunities to raise money so that we can continue to support families in a time of need.
IndicatorsHelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact?
We measure our success by the number of families we provide assistance to and the amount of money that is raised to provide this assistance. We grow our organization by the people that want to get involved with the Red Cross. We are constantly recruiting volunteers to help our organization and be part of the One Red Cross.
ProgressHelpWhat has and hasn’t been accomplished so far?
We strive to make more awareness on the good that we do and provide for families in your community across the Bluegrass Region. We want to make others know that the Red Cross is always the first one to step in and assist and your dollars can help us provide that assistance. If you lost your house due to a fire or storm you would welcome the assistance and we can only provide that assitance through our donations and fundraising efforts that we strive to reach for.
Board Chair
Board Chair Mrs. Amber Philpott
Company Affiliation WKYT TV
Term July 2012 to June 2017
Board Members
Mr. Michael Baer Fusion Corp. Design
Tucker Ballinger Forcht Bank
Deb Bryant Saint Joseph East
Kristin Clark KY Farm Bureau
Nick Cromer E KY Power
Andrew DeSimone Sturgill Turner
Brandon Eason Kentucky Bank
Andrea Elder LBX
Charlie Fox City National Bank
Chris Gilligan Xerox
John Gohnmann PNC Bank
Jim Goodman Keeneland
Deborah Haaker Crowe Horwath, LLP
Piers Harvey Massage Envy
William Haugh Georgetown Community Hospital
Shirie Hawkins Kentucky Small Business Development Center
Sherry Holley Hilliard Lyons
Michael Huff KEMI
Andrea Lane Keller Williams Realty
Bill Mattingly Jackson Kelly
Herb Miller Columbia Gas
Jennifer Miloszewski Blue & Co.
Gina Money Kentucky American Water
Tracey Moore The Moore Group Real Estate
Reg Morris Retired
Stephanie Nallia Morgan Stanley Smith Barney
Craig Olive LM Communications
Amber Philpott WKYT
Edward Receski Frost Brown Todd
Dean Roethemeier Darley Farm
John A. Ruffin AMR Management Services
Ellen Sharp Central Bank
Mr. Ted Toponak Valvoline
Andy Walker Your Community Bank
Jason Wright Messer ConstructionVoting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 34
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 23
Female 22
Unspecified 0
Board Term Lengths 2
Board Term Limits 9
Board Meeting Attendance % 75%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Number of Full Board Meetings Annually 6
Board Co-Chair
Board CoChair Tracey Moore
Company Affiliation The Moore Group Real Estate
Term June 2014 to June 2017
CEO/Executive Director
Executive Director Tawanda Owsley
Term Start Aug 2017
Co-CEO Tawanda Owsley
Term Start July 2017
Full Time Staff 40
Part Time Staff 75
Volunteers 325
Contractors 0
Retention Rate 80%
Staff Demographics - Ethnicity
African American/Black 42
Asian American/Pacific Islander 4
Caucasian 70
Hispanic/Latino 0
Native American/American Indian 0
Other 0 3
Staff Demographics - Gender
Male 90
Female 27
Unspecified 0
The term “disaster services” encompasses many different programs which, depending on the case, might include providing shelter, food, water, clothing, emergency medical care, clean-up kits, bedding, and rental assistance to disaster victims. It also means providing free disaster preparedness training for the community. Additionally, disaster services involves training our volunteers to work with local, state, and national government agencies and to provide a coordinated response in times of disaster. The American Red Cross is the only organization chartered by Congress to provide disaster relief to ALL Americans.
Population Served , ,
Service to the Armed Forces incorporates a variety of different programs aimed at assisting the members of our military and their families here at home in the Bluegrass. The most common service we perform is emergency messaging. This is when our staff sends a verified message to a soldier informing him or her of an emergency situation back at home such as a death or illness. Often the American Red Cross assists soldiers with logistical arrangements to ensure they can return to their families. Service to the Armed Forces might also include assisting families with financial concerns, linking service members and their families with support services, or assisting our veterans with their benefits.
Population Served , ,
Health and Safety Training are classes taught by the Bluegrass Chapter of the American Red Cross, or one of our authorized providers, to our friends and neighbors here in the Bluegrass. The Bluegrass Chapter teaches these life-saving courses both at our offices, or at sites throughout our region. Among the classes we offer are: First Aid; Adult, Infant and Child CPR; Automated External Defibrillation (AED); Life Guarding; CPR/PR for the Professional; Pet First Aid and Babysitting Certification.


Population Served , ,
Description The Bluegrass Chapter’s Wheels program is designed to meet the needs of local residents with disabilities by providing economical and accessible transportation throughout Fayette County. The Wheels program provides independence to riders by transporting them to work, to doctor’s appointments, on errands, or even out for social occasions. Funding for this program is provided through a contract with LexTran.



Population Served , ,
Program Comments
CEO Comments
Our challenge is to find support and throughout the communties whether it be from an individual or organization that is involved in giving back to the community. We also look for organizations that might be interested in and employee community giving program. Make awareness.
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Under Development
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start July 01, 2016
Fiscal Year End June 30, 2017
Projected Revenue $7,397,660.00
Projected Expenses $7,397,660.00
Spending Policy N/A
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$4,486,561$4,478,010$4,090,443
Individual Contributions$695,908$1,084,401$888,892
Investment Income, Net of Losses--$104,196$100,634
Membership Dues------
Special Events$64,940$12,644$36,518
Revenue In-Kind------
Expense Allocation
Fiscal Year201520142013
Program Expense$5,932,588$5,787,736$4,969,906
Administration Expense$313,828$487,060$420,953
Fundraising Expense$1,106,277$1,995,985$868,669
Payments to Affiliates------
Total Revenue/Total Expenses1.001.001.00
Program Expense/Total Expenses81%80%79%
Fundraising Expense/Contributed Revenue20%34%17%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$3,486,142$3,791,643$3,898,835
Current Assets$873,168$968,596$1,150,432
Long-Term Liabilities$1,430,813$1,395,449$1,406,600
Current Liabilities$461,519$435,436$502,178
Total Net Assets$1,593,810$1,960,758$1,990,057
Capital Campaign
Currently in a Capital Campaign? No
State Registration Yes
CEO Comments
If you need further information on our state financial  please let us know and we can send you a copy of our financial summary.
Foundation Staff Comments The 990s on this portrait are for the American National Red Cross organization.  However, to provide a clearer picture of the financial activity at the local level, this organization has prepared financial data that applies to operations in Kentucky only. Financial data in the breakdowns and on the graphs were submitted by the American Red Cross Bluegrass Area Chapter and apply only to Kentucky.  Asset and liabilities numbers are national Red Cross organization figures.
Address 1450 Newtown Pike
Lexington, KY 40511
Primary Phone 859 253-1331
CEO/Executive Director Tawanda Owsley
Board Chair Mrs. Amber Philpott
Board Chair Company Affiliation WKYT TV