801 Corporate Drive – Ste. 120
Lexington KY 40503
Contact Information
Address 801 Corporate Drive – Ste. 120
Lexington, KY 40503
Phone (859) 225-8879
Fax 859 225-8969
Contact Name Jill Seyfred
Web and Social Media
At A Glance
IRS Ruling Year 1986
Former Names
Kentucky Council on Child Abuse, Inc.
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement

To prevent the abuse and neglect of Kentucky's children.

Background Statement Prevent Child Abuse Kentucky (PCAK) is the Commonwealth’s only statewide child abuse prevention organization.   Established in 1987 when the Kentucky Chapter of Prevent Child Abuse America (formerly the National Committee to Prevent Child Abuse) merged with Parent's Anonymous of Kentucky.  PCAK was originally known as the Kentucky Council on Child Abuse; in 1999 the name was changed in order to better identify the agency’s mission to the public. Today, PCAK is recognized as the Kentucky affiliate of Prevent Child Abuse America.
Impact Statement

The mission of PCAK is to prevent the abuse and neglect of Kentucky's children. Our mission progresses by offering programs, conducting outreach, impacting public policy and ensuring the agency's human and financial base of support is strong, stable and sustainable.

During the last year, PCAK presented 173 training events throughout the state which were attended by more than 4,252 individuals. Topics included Recognizing, Reporting, and Preventing Child Abuse; Internet Safety; and the Prevention of Pediatric Abusive Head Trauma. 

PCAK’s training menu reflects the provision of the KIDS ARE WORTH IT!® Conference, which is Kentucky’s only statewide multidisciplinary child abuse and neglect prevention conference. The conference, reaching over 500 participants, provides state-of-the art information presented by national and regional experts.  PCAK facilitates a Partners in Prevention Network, engaging more than 90 medical, corporate, labor, educational, mental health, social services and faith-based organizations throughout the state.

PCAK has also worked with elected officials to ensure the passage of legislation targeting the prevention of pediatric abusive head trauma (PAHT). Head trauma is the most frequent cause of permanent damage or death among abused infants and children. Largely due to PCAK’s efforts, HB285 was passed by the General Assembly and signed into law by Governor Beshear in 2010.  In partnership with other agencies, PCAK has been a leader in the development and provision of specialized training curricula relating to the prevention of PAHT.

Goals for the current year include engaging the citizens of the Commonwealth in child abuse and neglect prevention efforts; establishing child abuse and neglect prevention as a public policy priority; implementing and evaluating effective prevention strategies and programs; and increasing financial resources.

Needs Statement 1. Access to members of the print and broadcast media (allowing those in need to know of available services).

2. Assistance with evaluation of agency programs.

3. Funding to expand services to un-served and/or under-served areas and populations in the Commonwealth.

4. Technology capabilities to allow for expansion of our 1-800-CHILDREN parent helpline to non-English speaking parents and caregivers.

5. Networking opportunities with all demographics resulting in greater service delivery capacity.

Geographic Areas Served
Prevent Child Abuse Kentucky is Kentucky's sole child abuse prevention agency serving the entire state of Kentucky.
Board Chair
Board Chair Kevin Payton
Company Affiliation Top Shelf Lobby
Term July 2016 to June 2017
Board Members
Kevin R. AtkinsLexington Fayette Urban Co. Gov.Voting
Joe BaerKY Professional Fire Fighters AssociationVoting
Katie BouvierFayette Commonwealth Attorney OfficeVoting
J.D. ChaneyKentucky League of CitiesVoting
Ashlea ChristiansenMarsy's Law for KentuckyVoting
Renee CraddockCommonwealth Network OwnerVoting
Colmon Elridge IIIThe Council of State GovernmentsVoting
Erin Frazier M.D.Norton's Children's Hospital/Medical AssociatesVoting
Patrcik R. HughesDBL LawVoting
Major David JudeKentucky State PoliceVoting
Bill LondriganKY State AFL-CIOVoting
Bo MaslanykClark Material Handling CompanyVoting
Jordan ParkerTraditional BankVoting
Kevin PaytonSouthern Strategy GroupVoting
Dr. Jaime PittingerUK Health Care Department of Pediatrics University of Kentucky
Robert Prichard, M.D.St. Elizabeth HealthcareVoting
Dr. Bill SmithwickKids Center for Pediatric TherapiesVoting
John StovallTeamsters Local Union 783Voting
Carrie Dixon WieseCity of SomersetVoting
Courtney Yopp NorrisChurchill DownsVoting
Board Demographics - Ethnicity. Add number
Asian American/Pacific Islander 0
Caucasian 18
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 13
Female 7
Unspecified 0
Board Term Lengths 2
Board Term Limits 3
Board Meeting Attendance % 76%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Number of Full Board Meetings Annually 4
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
CEO/Executive Director
Executive Director Ms. Jill Seyfred MSW
Term Start Sept 1988
Jill was a part-time secretary with Parents Anonymous, starting in 1984.  She received her Master's Degree in 1985 and was hired as the Executive Director in 1988.
Full Time Staff 7
Part Time Staff 1
Volunteers 5
Contractors 0
Retention Rate 75%
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Staff Demographics - Gender
Male 1
Female 7
Unspecified 0
Senior Staff
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually
PCAK believes every citizen plays a role in preventing child abuse. PCAK curriculums address current trends & best practice while equipping participants with tools to prevent child maltreatment within their communities. Through workshops, institutes, conferences & educational forums, PCAK facilitates opportunities for professionals across multiple disciplines to engage in child abuse & neglect prevention.  Attendees leave each event with research based information; new perspectives; increased skills; & resource materials. Training content enhances the audience’s ability to identify & respond to child maltreatment; support parents; strengthen families; & enhance the safety & well-being of Kentucky’s children. PCAK workshops include: Pediatric Abusive Head Trauma;Preventing Child Maltreatment Deaths; Internet Safety; Recognizing, Reporting Child Abuse & Neglect;  The Connection Between DV & Child Maltreatment;Working with Families in Recovery to Prevent Child Abuse, to name a few.


Program Short Term Success  

In SFY 2009, PCAK provided 47 trainings on recognizing and reporting child abuse, 5 on community engagement in child abuse prevention efforts and the annual Kids Are Worth It! ® conference (37 multidisciplinary workshops). Additionally, PCAK provided coordination of Continuing Education Credits in conjunction with 7 workshops facilitated by Dr. Melissa L. Currie, American Board of Pediatrics Certified Child Abuse Pediatrician. Upwards of 2250 professionals participated in these events.


Having a reputation for producing high quality training events has led to additional opportunities for outreach including playing a key role in the development of HB 285, a bill passed during the 2010 General Assembly, which mandates education for various Kentucky professionals and citizens on the recognition and prevention of pediatric abusive head injury. PCAK is working with the University of Louisville and Kosair Children’s Hospital to develop the curricula to satisfy this mandate.

Program Long term Success

In keeping with the Economic Impact Study (Prevent Child Abuse America, September 2007), it can be said children who suffer abuse and/or neglect are not afforded the opportunity to develop and grow to their full potential and are at greater risk of abusing substances, committing criminal acts, entering into abusive relationships and abusing their own children. Educational outreach increases the number of individuals who learn about and have access to resources to support and strengthen families, intervene in the lives of children suffering harm and are invested in the welfare of children. As the number of citizens involved in efforts to combat violence against children rises, there will be less substance abuse, less criminal activity, and less family violence which will increase the number of children who develop and grow to reach their full potential. The ultimate goal is that every child is cherished and nurtured in a safe environment.

Program Success Monitored By  

PCAK tracks the number of requests received for technical assistance, resources, and additional training. An increase in the number of individuals shows a greater societal commitment to building nurturing safe environments for children and families. Training evaluations gauge how pertinent information provided to the audience is and to solicit information for program improvement. By asking participants various questions on how they will incorporate prevention or change their daily practice due to the knowledge they received during the training, the evaluation tool serves a secondary purpose of solidifying a commitment from participants to take action. Depending on the audience and topic of discussion, PCAK staff may incorporate activities specifically asking for a commitment with the understanding PCAK staff will follow up via email or phone call. The annual conference workshops are evaluated and an online survey is sent soliciting feedback on how workshop information is being used.

Examples of Program Success Comments from the 2011 Kids Are Worth It! Conference:
• “Best total group of presenters/speakers I’ve seen in years.”
• “This conference was a great educational, networking, and motivational experience. I hope to come back next year.”
•  “This was the first time I’ve been able to attend this conference. I absolutely loved it. I’m already thinking about how I could come to the next one! As a social worker in the field the information I obtained here will be very helpful.”
•  “My first experience with Kids Are Worth It was amazing! Thank you for offering such an important conference to the community.”
•  “Excellent workshop and speakers! Great conference!”

The goal of self-help, parent education & support group services is to produce behavioral changes in participants that will result in safety, well-being & permanency for children & families. Through PCAK’s network of parent education groups, individuals are able to discuss common concerns & challenges facing them as parents.  Programs work in collaboration with the local Department for Community Based Services & other community partners to promote positive outcomes for children & families as they support families navigating the child protection system. During the state fiscal year 2013 there were 15,074 incidents of parent education and support services to areas across KY.

Program Short Term Success

Parent education services work to implement programs which encourage short-term achievements and improvements in parents. Successes include immediate improvement in the bonding and communication between parents and children, along with an immediate understanding of coping skills to manage a busy life. There should be an immediate understanding of the resources within the local community that reduce stress and increase access to social and health-care services. 59% of participants during FY 2010 reported a large increase in their awareness of support networks or available resources in their community based on their experience with parent education programs. 86.3% of respondents stated they agreed they had more people to support them than before attending the parenting program. Since attending the program, 96% of participants in FY 2010 stated they understood their children’s behavior, and 95% stated they had learned to handle conflict in a healthy way.

Program Long term Success

Self-help, parent education and support groups implement programs that encourage long-term change in parents. The ultimate, long-term result should be behavioral change resulting from an increased knowledge and understanding of how children develop and what parents may expect at each development stage. There should be a decrease in reoccurrence of abuse in families. There ought to be a decrease in stresses and/or addictions that put children at risk within families who go through parent education services. There should be an increase in connection of families to other families and parents to other parents, offering mutual support. There should be an increase in the connection between at-risk families/parents and local community resources.

Program Success Monitored By

Parent education services are monitored via monthly processing of information, monthly program reviews and tracking. This includes monthly attendance reports, outcome data collection via a validated evaluation (a post-test measuring success, with a collection of qualitative and quantitative data.), processing of billing and programmatic technical assistance. Onsite program monitoring occurs at each provider’s site once during each state fiscal year ensuring the provider is in compliance with their grant proposal and contractual agreements. During FY 2011 there were 1,782 group meetings conducted, with a total of 19,391 incidents of parent education service.  19 agencies will be providing services, with at least one agency in each region, during FY 2012.

Examples of Program Success
Comments made by participants during FY 10:
“When I was first recommended to take these classes I was upset at the fact someone thought I needed help on being a better parent!!  After finally completing them, I now realize that there are choices and decisions I can make to have a different outcome in the relationship I have with my kids.  Thanks so much for all the understanding, listening and patience you have had.”
“This class has really opened my eyes into new ways to understand my children’s behavior.  I have learned new ways to cope with stress and ways to compromise with my kids.  I can’t explain all the ways this class has really helped me improve my parenting skills!” 

“I have really learned a lot from these classes. I understand that our children need us more than anything. I learned that we went about it the wrong way, and this class helped me understand the things the kids need from us. Our kids see a change in us. I would refer this class to anyone.”


The three primary PCAK resources are: 1-800-CHILDREN a toll-free parent helpline. Callers can access valuable information regarding parenting, prevention, volunteer opportunities and resources in local communities. The PCAK Information Center :  Kentucky’s premier source of information for child abuse and neglect prevention.  The Center informs Kentuckians via data, research findings, national and state trends and best practices; and utilizes all media formats to inform the public of PCAK programs as well as national, state and local partners’ child abuse prevention initiatives. 

Promise Not to Tell, a video series used to educate teachers and other school personnel about sexual abuse. The three part series includes information regarding Recognizing and Responding to Sexual Abuse, Reporting and Investigating Sexual Abuse and Dealing with the Long Term Consequences of Sexual Abuse. A companion series addressing physical abuse is under production.
Program Short Term Success Short-term successes include increased education, awareness and involvement in efforts toward preventing the abuse and neglect of Kentucky’s children. Every caller to 1-800-CHILDREN is given information about parenting, prevention and/or resources that they presumably did not have before calling, thereby achieving greater awareness, education or information. Additionally, every individual, agency or group accessing information from the resource library, will also receive information and in many cases, share information accessed with other individuals and/or groups. Finally, with each viewing of “Promise Not to Tell,” another person working with children and subject to having a child disclose sexual abuse to them, will be armed with the necessary information to respond appropriately to that disclosure, thereby, protecting that child from further sexual harm.
Program Long term Success Long-term success will result in the reduction of the number of incidents of child abuse and neglect of children in Kentucky. This long-term success is achieved through the delivery of resources that 1) provides parents and caregivers with a direct lifeline of support through 1-800-CHILDREN. 2) Provides parents, caregivers, professionals and citizens information regarding parent education and getting involved in prevention efforts through the Prevent Child Abuse Kentucky Resource Library and 3) Provides educators with knowledge and tools allowing them to appropriately and effectively respond to children who disclose information regarding having been sexually abused. Long-term success will also include being able to validate outcomes by seeing trends in the reduction of substantiated child abuse and neglect cases in areas where Prevent Child Abuse Kentucky Resources are being utilized.
Program Success Monitored By Program monitoring is an important component of Prevent Child Abuse Kentucky Resources. All 1-800-CHILDREN incoming calls are tracked and information is gathered regarding geographical distribution of calls. This data helps determine where and when this service is being used, and where increased promotion of this service is necessary. Kentucky data is compared to other state chapters of Prevent Child Abuse America. Log sheets are completed for each incoming call that gather important data regarding the nature of the call and service provided. PCAK Resource Library and “Promise Not to Tell” materials are also tracked and monitored. Data such as the number of materials requested, the discipline of the person making the request and the part of the state where the requests are coming from. This information tells us who is using materials and how materials are being used.
Description PCAK seeks to raise awareness regarding the importance of child maltreatment prevention in all its activities. Some specific activities include: April - Child Abuse Prevention Month (CAPM), the Kids Are Worth It! Conference (KAWI), and legislative advocacy. CAPM outreach activities are conducted throughout Kentucky. These include the Pinwheels for Prevention Campaign, public forums, media events, distribution of information to engage local businesses, schools, public officials, and families. KAWI is Kentucky's only statewide multidisciplinary prevention conference, engaging over 500 participants annually for 17 years. Advocacy efforts have resulted in forging critical partnerships to assist in advocating PCAK’s mission. Strong partnerships exist with corporations, government agencies, policymakers and others. PCAK has worked with the legislative administrative branch, successfully advocating for important statute changes.
Program Short Term Success In the short term, PCAK will strategically target messaging to specific agencies, individuals, corporations, faith community and others in an effort to build statewide and community will. Legislators, policy makers and community leaders will be given the information needed to understand their role in awareness and prevention. Short term goals include assuring every county participates in awareness activities, that leaders use their voices to engage communities in awareness activities and that decision makers are fully engaged and supportive of statewide and community based efforts. Legislative advocacy assisted in the passage of important legislation in 2010 to address the awareness and prevention of Shaken Baby Syndrome. PCAK will continue to support passage on this type of legislation.
Program Long term Success The long term awareness activities will result in recognition throughout Kentucky of the magnitude of the problem of child maltreatment. All citizens will understand how to recognize a child at risk and a family in need. But, more importantly, communities will be equipped with the knowledge to better understand their role in prevention. Through awareness activities, citizens will be able to act individually, and in concert with community organizations, to support families and protect children. The need to increase community awareness and build community capacity is supported through KAWI, a time at which professionals from across the state are afforded the opportunity to learn best practice, and share success strategies. By advocating in all branches of government, and with other civic and corporate organizations, PCAK is able to impact policy and practice to provide support to local community efforts to prevent child abuse and neglect.
Program Success Monitored By As with all programs, PCAK engages in self-evaluation to measure success. For instance, all training content provided at KAWI is evaluated at the workshop and overall conference level. This is conducted using both workshop evaluations, and electronic surveys of all participants. This information is provided to the multidisciplinary planning committee for continuous quality improvement in each subsequent year. This evaluation and quality improvement process has resulted in continuing growth of KAWI for 15 years. Similarly, other outreach efforts are measured. Data is collected on the number of awareness activities in each county, the number or resource distributed, media releases, etc.   Participant feedback is also sought. Through both surveys, and focus groups, communities are engaged in quality improvement efforts. PCAK will monitor the implementation of legislation it supports, participate in evaluation efforts and advocate for needed change.
Program Comments
CEO Comments
PCAK strives to offer evidence-based programming --how do we KNOW we are preventing child abuse and neglect.  This type of programming does pose periodic challenges for us, since the field of research as it relates to child abuse prevention is relatively narrow.  We try at every juncture to consult with experts and to conduct research and evaluation on our programs and then to subsequently allow those findings to point us in the right direction.
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Oct 2016
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy No
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start July 01, 2016
Fiscal Year End June 30, 2017
Projected Revenue $116,580.00
Projected Expenses $1,144,510.00
Detailed Financials
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201620152014
Total Revenue$1,204,104$1,151,908$1,210,730
Total Expenses$1,072,563$1,041,415$1,119,402
Revenue Less Expenses$131,541$110,493$91,328
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$812,314$766,428$784,406
Individual Contributions$180,074$169,173$230,503
Investment Income, Net of Losses$1,098$1,410$1,647
Membership Dues----$0
Special Events$32,157$35,110$28,695
Revenue In-Kind----$15,087
Expense Allocation
Fiscal Year201620152014
Program Expense$907,164$891,274$965,396
Administration Expense$112,899$102,175$109,531
Fundraising Expense$52,500$47,966$44,475
Payments to Affiliates------
Total Revenue/Total Expenses1.121.111.08
Program Expense/Total Expenses85%86%86%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201620152014
Total Assets$805,271$715,475$600,228
Current Assets$788,682$701,896$587,571
Long-Term Liabilities----$0
Current Liabilities$145,748$187,493$182,739
Total Net Assets$659,523$527,982$417,489
Capital Campaign
Currently in a Capital Campaign? No
State Registration Yes
Address 801 Corporate Drive – Ste. 120
Lexington, KY 40503
Primary Phone 859 225-8879
Contact Email
CEO/Executive Director Ms. Jill Seyfred MSW
Board Chair Kevin Payton
Board Chair Company Affiliation Top Shelf Lobby