Well, we're old. The University of Kentucky began experimenting with radio as early as 1921 with station 9YC. By 1929 radio production on campus was in full swing, including a series of shows for “farmers & housewives across Kentucky” produced by the College of Agriculture and aired on WHAS in Louisville. In 1939 radio studios were built in McVey Hall, where the station still resides (though not for long; stay tuned for more news on that front). The programs produced there could now be heard on six Kentucky stations, including Lexington’s WLAP.
Then, on October 17, 1940 at 7:30 pm, history was made when WBKY went on the air for the first time from Beattyville KY. Our state-of-the-art 100 watt transmitter made WBKY the nation’s first university-owned non-commercial educational radio station. WBKY relocated to Lexington in 1945, at which time we began broadcasting on the brand new FM band. We changed our call letters to WUKY in 1989 to better reflect our connection to the University of Kentucky.
WUKY helped create National Public Radio and was one of the first stations to broadcast NPR's All Things Considered when it debuted in 1971. In 2007, we became the first Lexington radio station to broadcast in HD – high definition digital radio. Today we offer three distinct program services via HD, WUKY.org, and our free phone iPhone and Android apps.
GOAL 1Improve the Quality of Life of Kentuckians by developing WUKY as the leading cultural resource for Central Kentucky and the UK community.
GOAL 2Develop the fiscal and physical resources necessary to achieve WUKY’s full potential as the region’s leading cultural resource.
Objective 1. PROGRAMMINGSince everything starts and ends with the listener, WUKY will seek to maintain and increase its audience.
Identify programming and strategies that increase Cume, AQH, and TSL.
Seek more efficient ways to deliver programming through computers, automation, and new technologies.
Constantly self-check and critique the programming to enhance the listening experience.
Use technologies like social media to better connect and communicate with our audience.
Fill open full time programming position to achieve our programming, on-air fundraising, and website/social media objectives.
Constantly strive to reflect and adhere to the core values of public radio.
Increase the diversity of WUKY’s staff and air sound
Objective 2. LOCAL NEWSBecause local news coverage is vital to the community and a key element in the success of a radio station, WUKY will strive to continue and expand its role as the top radio news provider in the Lexington market over the next five years.
Use new technology to improve the quality and timeliness of local reporting.
Hire a full time Radio News Anchor/Reporter and make more effective use of UK Journalism students and interns.
Continue to vie for and win major awards in news reporting.
Identify a handful of significant local issues that that WUKY can “own” and contribute to the overall community dialog regarding these issues and concerns.
Retain quality news personnel
Objective 3. MARKETINGIncrease awareness of WUKY in the central Kentucky and UK communities.
Continue existing collaborations and seek out new opportunities for collaborations with local music venues and other groups important to our audience.
Continue and increase community outreach through media sponsorships, partnerships, WUKY staff appearances, and other guerrilla marketing.
Create "street teams" to assist with marketing: Flash mobs, bumper sticker handouts, etc.
Increase the public’s awareness of WUKY via conventional advertising using trades with TV, print, and billboards.
Continue to cultivate partnerships and strengthen ties with other units of the University of Kentucky for our mutual benefit.
When partnering with any business or organization, always ask what’s in it for WUKY (net revenue, banners, web mentions, etc.).
Objective 4. FUNDINGAs stable resources are necessary to carry out any plan, WUKY will endeavor to lessen its dependence on Federal and university funding.
Hire Membership Manager and revitalize WUKY’s individual giving program.
Actively seek grant funding and matching dollars for capital and other critical station projects.
Continue to build the WUKY endowment.
Objective 5. TECHNICAL & OPERATIONSBecause the delivery of its programming is vital to everything else it does, WUKY must build and maintain a state of the art broadcast facility.
Continue to seek a location and funding for new studios with more public access and visibility.
Develop and annually update five year equipment plan to enable WUKY to provide the best quality broadcast sound at all times.
Identify and implement new technologies to deliver better service to our listeners.
Upgrade to the maximum HD power allowed by the FCC within five years.
Media Audit, Google Analytics, streaming & social media data; listener/community feedback, self-critiques & programming improvements, staffing, diversity of WUKY’s air sound.
Technological improvements. Staffing. Awards received. Significant news coverage produced. Productions aired nationally. Productions by interns used on air.
Net revenue from station events. Community partnerships. Concerts presented. Station materials (bumper stickers, etc.) distributed at community events. UK-based programs produced & aired.
Dollars raised, net revenues, DEI fundraising benchmarks.
Listener sensitive revenue: membership, underwriting, event revenue. Numbers of new members, major gifts & planned gifts. Grants obtained. Contingency fund growth.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
For University of Kentucky audited financials see http://www.uky.edu/Home/AnnualReport/. UK's Form 990 (including WUKY) is posted under the "other documents" tab.
WUKY is part of the University of Kentucky and as such does not file separate tax returns. A link has been provided to the University's tax returns and audits. Financial information was entered based upon approved operating budgets of WUKY.
Copyright © 2014 Blue Grass Community Foundation
499 East High Street, Lexington, KY 40507