WUKY
340 McVey Hall
University of Kentucky
Lexington KY 40506-0045
Contact Information
Nonprofit WUKY
Address 340 McVey Hall
University of Kentucky
Lexington, KY 40506 0045
Phone (859) 257-3221
Fax 859 257-6291
Contact Name Robert Hansel
Web and Social Media
At A Glance
IRS Ruling Year 1947
Other ways to donate, support, or volunteer Send check donations to WUKY, 340 McVey Hall UK, Lexington KY 40506-0045. Phone pledges are accepted during pledge drives or business hours at 859-257-9600. For volunteer opportunities, contact Robert Hansel at 257-3272 or robert.hansel@uky.edu.  For Vehicles for Charity and online donations visit www.wuky.org.  For planned giving, stock donations, and in-kind items contact Gail Bennett at 257-7049 or wukgail@email.uky.edu
Financial Summary
 
 
Statements
Mission Statement WUKY is a community-supported service of the University of Kentucky which provides high-quality news, cultural and entertainment content through the use of existing and emerging media to create a more informed and engaged community.
Background Statement

Well, we're old. The University of Kentucky began experimenting with radio as early as 1921 with station 9YC. By 1929 radio production on campus was in full swing, including a series of shows for “farmers & housewives across Kentucky” produced by the College of Agriculture and aired on WHAS in Louisville. In 1939 radio studios were built in McVey Hall, where the station still resides (though not for long; stay tuned for more news on that front). The programs produced there could now be heard on six Kentucky stations, including Lexington’s WLAP.

Then, on October 17, 1940 at 7:30 pm, history was made when WBKY went on the air for the first time from Beattyville KY. Our state-of-the-art 100 watt transmitter made WBKY the nation’s first university-owned non-commercial educational radio station. WBKY relocated to Lexington in 1945, at which time we began broadcasting on the brand new FM band. We changed our call letters to WUKY in 1989 to better reflect our connection to the University of Kentucky.

WUKY helped create National Public Radio and was one of the first stations to broadcast NPR's All Things Considered when it debuted in 1971. In 2007, we became the first Lexington radio station to broadcast in HD – high definition digital radio. Today we offer three distinct program services via HD, WUKY.org, and our free phone iPhone and Android apps.

Impact Statement
WUKY reaches over 44,000 unique weekly listeners in Central Kentucky and 250,000 annual web visitors. WUKY won 2016 AP Kentucky awards including Best Radio Anchor (Alan Lytle), Best Radio News Reporter (Josh James), Best Continuing Coverage & Best Political Coverage. We present free four concerts each summer at Phoenix Park, and we will bring NPR's StoryCorps back to Lexington in March/April 2017. 
 
Goals:
1. Continue to expand and improve our coverage of news in Central Kentucky through partnerships with other area media and (as funding allows) additional new staff.
2. Continue to increase the diversity of programming and staff through program acquisition and production and (as funding allows) new staff.
3. Expand WUKY's reach to more diverse populations while continuing to provide exceptional service to current listeners and web visitors.
4. Build on our success in the realm of new media.  Leverage this success to further build audience and support (individual donations & corporate support) for our services.
5. Grow existing partnerships with other community organizations (such as United Way and the public library system) to further expand WUKY's reach and impact in the community. 
Needs Statement
1. Remodel, refurbish & move into the St. Claire Studio on Spurr Road, a unique facility that was recently donated to UK. $2.5M
2. Replace critical studio-transmitter link which will be rendered inoperative when UK tears down Kirwan Tower. $70,000
3. Increase diversity of staff, programming, and audience. $45,000.
4. Expand news coverage and build on existing partnerships with area High Schools and other area media. $30,000
5. Build up a fund to enable WUKY to acquire and develop new broadcast and web-based programming. $25,000 
CEO/Executive Director Statement WUKY is Lexington's window to the world for comprehensive, unbiased news and compelling music that is not available via commercial media. At a time when the traditional media have all but abandoned local news, WUKY has added new staff and expanded our coverage of the community. Through projects like the Lexington visit from NPR's Story Corps and our on-going partnership with United Way of the Bluegrass we strive to give a voice to individuals and groups in the community who have been consistently overlooked by other media. 
Service Categories
Secondary Organization Category Education / Higher Education
Tertiary Organization Category Public & Societal Benefit / Citizen Participation
Geographic Areas Served
Areas
Fayette County
Franklin County
Scott County
Bourbon County
Anderson County
Boyle County
Clark County
Garrard County
Jessamine County
Madison County
Mercer County
Woodford County
WUKY's on air signal reaches all of Central Kentucky. In addition we serve listeners and web visitors worldwide via wuky.org, npr.org, and our Android and iPhone apps.
Impact Questions
GoalsHelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact.

GOAL 1
Improve the Quality of Life of Kentuckians by developing WUKY as the leading cultural resource for Central Kentucky and the UK community.

GOAL 2
Develop the fiscal and physical resources necessary to achieve WUKY’s full potential as the region’s leading cultural resource. 

StrategiesHelpWhat are the organization's strategies for its stated long-term goals?

Objective 1. PROGRAMMING
Since everything starts and ends with the listener, WUKY will seek to maintain and increase its audience.

Strategies:

Identify programming and strategies that increase Cume, AQH, and TSL.

Seek more efficient ways to deliver programming through computers, automation, and new technologies.

Constantly self-check and critique the programming to enhance the listening experience.

Use technologies like social media to better connect and communicate with our audience.

Fill open full time programming position to achieve our programming, on-air fundraising, and website/social media objectives.

Constantly strive to reflect and adhere to the core values of public radio.

Increase the diversity of WUKY’s staff and air sound

Objective 2. LOCAL NEWS
Because local news coverage is vital to the community and a key element in the success of a radio station, WUKY will strive to continue and expand its role as the top radio news provider in the Lexington market over the next five years.

Strategies:

Use new technology to improve the quality and timeliness of local reporting.

Hire a full time Radio News Anchor/Reporter and make more effective use of UK Journalism students and interns.

Continue to vie for and win major awards in news reporting.

Identify a handful of significant local issues that that WUKY can “own” and contribute to the overall community dialog regarding these issues and concerns.

Retain quality news personnel

Objective 3. MARKETING
Increase awareness of WUKY in the central Kentucky and UK communities.

Strategies:

Continue existing collaborations and seek out new opportunities for collaborations with local music venues and other groups important to our audience.

Continue and increase community outreach through media sponsorships, partnerships, WUKY staff appearances, and other guerrilla marketing.

Create "street teams" to assist with marketing: Flash mobs, bumper sticker handouts, etc.

Increase the public’s awareness of WUKY via conventional advertising using trades with TV, print, and billboards.

Continue to cultivate partnerships and strengthen ties with other units of the University of Kentucky for our mutual benefit.

When partnering with any business or organization, always ask what’s in it for WUKY (net revenue, banners, web mentions, etc.).

Objective 4. FUNDING
As stable resources are necessary to carry out any plan, WUKY will endeavor to lessen its dependence on Federal and university funding.

Strategies:

Hire Membership Manager and revitalize WUKY’s individual giving program.

Actively seek grant funding and matching dollars for capital and other critical station projects.

Continue to build the WUKY endowment.

Objective 5. TECHNICAL & OPERATIONS
Because the delivery of its programming is vital to everything else it does, WUKY must build and maintain a state of the art broadcast facility.

Strategies:

Continue to seek a location and funding for new studios with more public access and visibility.

Develop and annually update five year equipment plan to enable WUKY to provide the best quality broadcast sound at all times.

Identify and implement new technologies to deliver better service to our listeners.

Upgrade to the maximum HD power allowed by the FCC within five years.

 

CapabilitiesHelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals?
Well over a century of staff experience.
An award-winning news team that has consistently dominated the Kentucky AP awards for more than a decade.
A growing audience that has increased from 31,000 listeners in 2009 to over 44,000 today.
Strong partnerships with a wide array of community organizations.
Over 75 years of serving Central Kentucky with the highest quality radio programming.
Financial support from over 3000 listener-members.
Strong connection to the mission of our licensee the University of Kentucky.
Ongoing and ever-deepening partnership with NPR.
Rapidly growing audience for streaming, podcasts, social media, and the news service on our website.
IndicatorsHelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact?

Media Audit, Google Analytics, streaming & social media data; listener/community feedback, self-critiques & programming improvements, staffing, diversity of WUKY’s air sound.

Technological improvements. Staffing. Awards received. Significant news coverage produced. Productions aired nationally. Productions by interns used on air.

Net revenue from station events. Community partnerships. Concerts presented. Station materials (bumper stickers, etc.) distributed at community events. UK-based programs produced & aired.

Dollars raised, net revenues, DEI fundraising benchmarks.

Listener sensitive revenue: membership, underwriting, event revenue. Numbers of new members, major gifts & planned gifts. Grants obtained. Contingency fund growth.

ProgressHelpWhat has and hasn’t been accomplished so far?
We expanded our news staff from two full-time employees to three in 2014 resulting in an explosion of news coverage both on air and online. That employee won the "Best Radio News Reporter" AP Kentucky award two out of his three years on the job. This in turn resulted in the dramatic increases in listenership and new media usage noted above. 
At the same time, we have achieved another of our long-term goals: the acquisition of a new space for the radio station (the St. Claire studio on Spurr Road). This will give WUKY the potential to increase collaboration with UK Opera Theater & School of Music plus providing unprecedented community access to our listeners and the larger community which will result in more community-based programming that ties in with our "hyper-local" long-term strategy. 
Board Chair
Board Chair Edward Britt Brockman
Company Affiliation UK
Board Members
NameAffiliationStatus
C. B. Akins Sr.PastorVoting
Claude A Berry IIIWehr ConstructorsVoting
James H. Booth Booth Energy
William C. Britton UKVoting
Edward Britt Brockman UKVoting
Sheila Brothers UKVoting
Mark P Bryant Attorney, Bryant Law CenterVoting
Angela L Edwards Attorney, Dinsmore and ShohlVoting
William Stamps Farish JrUKVoting
Oliver Keith Gannon Business OwnerVoting
Carol Martin Gatton Real Estate InvestorVoting
Cammie DeShields Grant RetiredVoting
Robert Grossman University of KentuckyVoting
David V Hawpe RetiredVoting
Kelly Sullivan Holland Sales, Merck & Company, IncVoting
Terry B Mobley RetiredNonVoting
Austin M Mullen StudentVoting
Frank Shoop Frank Shoop ChevroletVoting
Robert D Vance RetiredVoting
John F Wilson University of Kentucky FacultyVoting
Barbara Young Community VolunteerVoting
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 19
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 16
Female 5
Unspecified 0
Governance
Board Term Lengths 2
Board Term Limits 5
Board Meeting Attendance % 94%
Written Board Selection Criteria? No
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 100%
Number of Full Board Meetings Annually 6
Board Co-Chair
Board CoChair C B Akins
Company Affiliation Pastor
CEO/Executive Director
Executive Director Tom J Godell
Term Start Apr 2004
Email tom.godell@uky.edu
Experience
General Manager WUKY 2004-present
Associate Director WSIU, Carbondale IL 1988-2004
Program Director WLRH, Huntsville AL 1983-1988
Senior Producer WBHM, Birmingham AL 1976-1983 
Staff
Full Time Staff 12
Part Time Staff 7
Volunteers 200
Contractors 1
Retention Rate 100%
Management Reports to Board? N/A
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 17
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Staff Demographics - Gender
Male 13
Female 6
Unspecified 0
Senior Staff
Title Program/Operations Manager
Experience/Biography 16 years
Title Accountant Principal
Experience/Biography 9 years
Title Marketing Manager
Experience/Biography 29 years
Title News Director
Experience/Biography 13 Years
Title Membership Manager
Experience/Biography 5 years
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually
Comments
CEO Comments Note: Risk management provisions at the University of Kentucky, including WUKY, can be found on the "other documents" page. UK's non-discrimination policy is online at http://www.uky.edu/EVPFA/EEO/pdf/UK_AAP.pdf
Description Create and broadcast national and local radio programs and web services.
Budget 750000
Category
Population Served , ,
Description Series of four free summer concerts at Lexington's Phoenix Park featuring up and coming Rock and Roots artists on the third Friday of each month, May-August. Features local artists as well as national touring musicians. 
Budget 25000
Category
Population Served , ,
Description NPR's beloved StoryCorp project returns to Lexington in March/April 2017. The project seeks to record & document conversations of ordinary people in communities across the country. These stories are shared with listeners via NPR's Morning Edition and are archived in the Library of Congress.
Budget 20000
Category
Population Served , ,
Description WUKY brings the nation's premier political satire group to Lexington's Singletary Center on October 16, 2016 for a special appearance on the eve of the Presidential election.
Budget 25000
Category
Population Served , ,
Program Comments
CEO Comments Local news and community service are at the top of our agenda now and over the long term. The initiatives above are all critical to our ability to achieve these goals and continue to expand our role as an essential institution in Lexington and the surrounding region.
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Awards
Awards
Award/RecognitionOrganizationYear
Best Radio ReporterAssociated Press Kentucky2016
Best Radio AnchorAssociated Press Kentucky2016
Best Use of Sound - 3rd PlaceAssociated Press Kentucky2016
Best Short Newscast - 3rd placeAssociated Press Kentucky2016
Best Continuing CoverageAssociated Press Kentucky2016
Best Political CoverageAssociated Press Kentucky2016
Best Long Sports Feature/SpecialAssociated Press Kentucky2016
Best Long Light News FeatureAssociated Press Kentucky2016
Government Licenses
Is your organization licensed by the Government? Yes
Fiscal Year
Fiscal Year Start July 01, 2015
Fiscal Year End June 30, 2016
Projected Revenue $1,300,000.00
Projected Expenses $1,295,000.00
Endowment Value $10,000.00
Spending Policy Income Only
Percentage 10%
Detailed Financials
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201520142013
Total Revenue$1,288,580$1,340,740$1,442,647
Total Expenses$1,377,443$1,395,476$1,389,271
Revenue Less Expenses($88,863)($54,736)$53,376
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
$216,689$250,499$266,380
Government Contributions$609,147$188,213$555,780
Federal$132,851$137,035$139,501
State$476,296$51,178$416,279
Local------
Unspecified------
Individual Contributions$306,999$380,273$418,279
------
------
Investment Income, Net of Losses$1,100--$3,118
Membership Dues--$3,699--
Special Events$40,161--$85,764
Revenue In-Kind----$112,246
Other$1,320$518,056--
Expense Allocation
Fiscal Year201520142013
Program Expense$775,039$762,105$785,085
Administration Expense$364,391$365,969$340,602
Fundraising Expense$238,013$267,402$263,584
Payments to Affiliates------
Total Revenue/Total Expenses0.940.961.04
Program Expense/Total Expenses56%55%57%
Fundraising Expense/Contributed Revenue20%33%20%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$983,665$1,042,340$1,111,794
Current Assets$293,148$329,095$207,366
Long-Term Liabilities------
Current Liabilities$43,618$13,439$28,148
Total Net Assets$940,047$1,028,910$1,083,646
Capital Campaign
Currently in a Capital Campaign? No
State Registration No
Comments
CEO Comments

For University of Kentucky audited financials see http://www.uky.edu/Home/AnnualReport/. UK's Form 990 (including WUKY) is posted under the "other documents" tab.

 
 


Foundation Staff Comments

WUKY is part of the University of Kentucky and as such does not file separate tax returns. A link has been provided to the University's tax returns and audits. Financial information was entered based upon approved operating budgets of WUKY.

Address 340 McVey Hall
University of Kentucky
Lexington, KY 405060045
Primary Phone 859 257-3221
CEO/Executive Director Tom J Godell
Board Chair Edward Britt Brockman
Board Chair Company Affiliation UK