Goodwill Industries of Kentucky, Inc.
1325 South 4th Street
Louisville KY 40208
Contact Information
Nonprofit Goodwill Industries of Kentucky, Inc.
Address 1325 South 4th Street
Louisville, KY 40208
Phone (502) 272-1700
Fax 502 561-8035
Contact Name Jeff Hollis
At A Glance
IRS Ruling Year 1938
Other ways to donate, support, or volunteer Donations via check can be mailed to the main office address and credit card donations can be made on the organization's website. Phone donations can be made by calling Jeff Hollis, annual fund & grants manager, at (502) 272-1724.
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement Founded in 1923 in Louisville, Goodwill Industries of Kentucky today operates within 20 miles of 75 percent of all Kentuckians. The organization has 65 donation centers and retail stores, which provide a variety of job training and placement programs for people who have disabilities or other challenges.
Background Statement

Goodwill Industries of Kentucky dates back to 1923 when it was established by Rev. John L. Fort, a minister with Temple Methodist Church in Louisville. The mission of the organization is to help adults with disabilities or other disadvantages achieve and maintain employment to gain a better quality of life.

Today, Goodwill Industries of Kentucky has 65 stores and employs more than 1,100 Kentuckians, 60% of whom have a disability or other challenge. While these statistics illustrate significant organizational growth and success, they do not begin to measure the tremendous impact that Goodwill’s job training and employment services have on Kentucky families.

Governed by a 15-member Board of Directors, Goodwill serves 103 of Kentucky’s 120 counties. Administratively, Goodwill’s administrative office is located in Louisville with regional operations divided between east (headquartered in Lexington) and west (headquartered in Louisville). Each region administers employment and training programs through the operation of stores where donated goods are sold. Through these stores, adults receive training in retail, cash handling, and management while earning a paycheck.  Goodwill’s regional areas also feature workforce training and counseling departments providing employment counseling services to individuals deemed by many in society as unemployable. These clients receive assistance from trained, experienced specialists who focus on setting achievable goals and supporting the individual in their employment search process. Workforce development services include vocational evaluations, simulated work activities, job placement assistance, and individually customized work plans.

Impact Statement In the most recently completed fiscal year, Goodwill Industries of Kentucky provided employment and training services to more than 22,046 adults, helped with 2,859 job placements, and paid more than $15.3 million in mission related wages to adults with disabilities or other disadvantages. Goodwill partnered with 677 businesses to place Kentuckians into jobs.
Needs Statement Investment in workforce development programs that are proven to effectively put Kentuckians to work.
CEO/Executive Director Statement

Goodwill has a rich history of empowering job seekers, strengthening communities, and improving lives. Because of your support, we are able to carry out our mission of helping Kentuckians find meaningful opportunities to work.

Goodwill is most commonly known for its stores, but many are unaware of how important our retail program really is. In addition to the jobs that are created within each store, donations of previously-loved belongings help Goodwill repurpose both goods and lives. Last year, we diverted more than 50 million pounds of items from landfills by repurposing goods from more than one million donors. Perhaps most importantly-and relevant to our mission-revenue from these donations allowed Goodwill to help Kentuckians repurpose their lives.

Goodwill holds true to our mission by recognizing ability, convinced that people often just need a chance to show what they can do. We are prepared and equipped to provide individualized resources to help Kentuckians overcome obstacles-whether physical, emotional, or circumstantial-that could prevent them from obtaining employment.

When people have the ability to work and support themselves, they experience self-sufficiency and dignity. In 2016, we were proud to help 2,859 Kentuckians find jobs, and looking ahead, we are committed to helping thousands more discover their purpose. 
Geographic Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Goodwill Industries of Kentucky serves 103 of 120 counties in the Commonwealth and operates 65 stores, which serve as employment and training centers.
Impact Questions
GoalsHelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact. * Reduce poverty levels through the power of work
* Increase community impact
* Build capacity
* Build the Goodwill brand
StrategiesHelpWhat are the organization's strategies for its stated long-term goals?

1. Develop/implement a model of service that addresses all common barriers to success.  

2. Hire people served by partner organizations into Goodwill jobs.

3. Develop ways to link participants with education/training and employers.

4. Develop ways to increase Goodwill's services to rural Kentucky.

CapabilitiesHelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals?

Geographic reach: Goodwill Industries of Kentucky's territory encompasses 103 of Kentucky 120 counties.

Experience: Goodwill has decades of experience in helping people overcome multiple barriers to gain employment and self-sufficiency. Many times, these Kentuckians fall through the cracks of government systems because of the complexity of their needs.

Network: Goodwill has access to excellent service models through our 164 sister Goodwills in North America and Goodwill Industries International's assistance in facilitating connections.

Fiscal strength: Goodwill's earned revenue positions the organization to direct funds toward services that lack government funding but are critical to the success of individuals.  
IndicatorsHelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact? Traditionally, Goodwill Industries of Kentucky has measured success by the number of Kentuckians placed into employment, the number of Kentuckians who receive employment services such as job counseling, job search assistance, and service referral.
ProgressHelpWhat has and hasn’t been accomplished so far? The indicators that most Goodwills have traditionally emphasized, namely people served and placed into jobs, paint a limited picture of the organization's impact. To this end, Goodwill has identified a need to develop ability to track mission-related metrics that are more challenging to collect.
Board Chair
Board Chair Ms. Linda Cowan
Company Affiliation Attorney
Term Feb 2016 to Jan 2018
Board Members
Ms. Linda Cowan No AffiliationVoting
Mr. Douglas Edwards Humana, Inc.Voting
Mr. Jason Groneck GBBN ArchitectsVoting
Mr. Daniel Hall University of LouisvilleVoting
Mr. Dwight Haygood Jr.Wyatt, Tarrant & Combs, LLPVoting
Ms. Jeanna Jones Strothman & CompanyVoting
Mr. Charles Kane RetiredVoting
Mr. Thomas (Tom) T. Kmiecik Stoll Keenon Ogden
Mr. Charles F. Lambert IIIHumana, Inc.Voting
Ms. Amy Luttrell Goodwill Industries of Kentucky, Inc.Voting
Ms. Faith Mercke AAB Properties, LLCVoting
Ms. Debra Murphy Trover Solutions (Retired)Voting
Mr. Paul E. O'Flynn Kentucky Organ Donor Affiliates
Mr. Ted Smith Louisville Metro GovernmentVoting
Mr. William Stout University of LouisvilleVoting
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 11
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 10
Female 5
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 80%
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 4
Standing Committees
Board Development / Board Orientation
Program / Program Planning
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
CEO/Executive Director
Executive Director Ms. Amy Luttrell
Term Start June 2014
Experience Amy joined Goodwill Industries of Kentucky from Goodwill Easter Seals Miami Valley in Dayton, Ohio, where she served as president and CEO for the 16 years. Her accomplishments in Dayton and nationally exhibited her passion for Goodwill’s mission and dedication to those Goodwill serves. Her experience, incredible leadership abilities, and recognition as a national leader in Goodwill by her peers provide a strong platform for Goodwill Industries of Kentucky’s continued success.
Full Time Staff 650
Part Time Staff 430
Volunteers 10
Contractors 3
Retention Rate 63%
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 0
Hispanic/Latino 0
Native American/American Indian 0
Other 975
Staff Demographics - Gender
Male 0
Female 0
Unspecified 975
Senior Staff
Title Vice President of Retail - West Division
Title Vice President
Title Vice President of Program Services - West Region
Title Vice President of Retail - East Division
Title Vice President of Program Services - East Region
Title Chief Financial Officer
Title Chief Operating Officer
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Bi-Annually
Description Goodwill offers a diverse set of 15 programs to Kentuckians facing significant barriers to employment. Goodwill's services include training in job seeking skills, job placement, referral services, vocational counseling, follow-up, and exit consultation.
Budget 44,365,836
Category Employment, General/Other Job Training & Employment
Population Served Adults, Elderly and/or Disabled, At-Risk Populations
Program Long term Success

Goodwill wants to provide employment training and placement services to all adults wanting to work. In addition to helping adults prepare for and find employment, Goodwill's programs are designed to help adults maintain employment, achieve financial stability, and gain a better quality of life.

Program Success Monitored By Program success is monitored by workforce development staff who provide supportive services to participants even after they are placed into employment. As progress is monitored, data is collected and reported on a monthly basis.

Since 2007, Goodwill has administed the Power of Work program to adults receiving Temporary Assistance for Needy Families (TANF). Participants complete a 21-day intensive job readiness course and 60 hours of active job search and placement assistance. A graduation ceremony is held for those who fulfill all the course requirements, and for many, it is the only graduation they’ve ever experienced. In just over three years, the program has served more than 7,960 people and placed more than 1,100 individuals into jobs. The year prior to Goodwill taking over the program, 53 individuals were placed into employment. 

Category Employment, General/Other Job Training & Employment
Population Served Unemployed, Underemployed, Dislocated, Poor,Economically Disadvantaged,Indigent,
Program Success Monitored By
Program success is monitored by KentuckianaWorks, which serves as the workforce investment board for greater Louisville and surrounding counties.

The GoodWorks program helps people achieve their goals through employment at a Goodwill location. Those entering the program are paired with a GoodWorks specialist to outline a career development plan that includes work, personal, and leisure goals. Together, the employee and specialist determine how the employee can improve their skills and abilities in the workplace and discuss any issues or behaviors that affect job performance and the achievement of the employee’s goals. As part of this program, on-the-job coaching and counseling are available.

Population Served , ,
Plans & Policies
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted May 2017
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
External Assessments and Accreditations
Commission on Accreditation of Rehabilitation Facilities (CARF) - Employment and Community Services2015
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start Oct 01, 2016
Fiscal Year End Sept 30, 2017
Projected Revenue $58,827,740.00
Projected Expenses $55,482,154.00
Endowment Value $239,752.00
Spending Policy Income Only
Detailed Financials
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201620152014
Total Revenue$56,480,145$32,902,835$21,664,662
Total Expenses$56,480,145$27,181,033$14,589,344
Revenue Less Expenses$0$5,721,802$7,075,318
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$660,739$0$0
Individual Contributions$16,391,910$2,588,975$86,764
Investment Income, Net of Losses$200,150$149,317$120,204
Membership Dues------
Special Events--$45,343($1,717)
Revenue In-Kind------
Expense Allocation
Fiscal Year201620152014
Program Expense$43,630,620$23,426,311$12,874,402
Administration Expense$6,246,949$3,098,195$1,397,222
Fundraising Expense$691,221$656,527$317,720
Payments to Affiliates------
Total Revenue/Total Expenses1.001.211.48
Program Expense/Total Expenses77%86%88%
Fundraising Expense/Contributed Revenue4%25%4%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$125,400,131$123,122,004$116,713,144
Current Assets$36,248,035$29,643,722$23,361,745
Long-Term Liabilities$492,963$634,078$146,227
Current Liabilities$34,978,603$37,776,759$36,717,853
Total Net Assets$89,928,565$84,711,167$79,849,064
Form 990s
2016 IRS FORM 990
2015 IRS FORM 990
2014 990
2013 Form 990
2012 Form 990
2011 990 2011
2010 990
2009 990
2008 990
Audit Documents
2016 Audit
2015 Audit
2014 Audit
2013 Audit
2012 Audit
2011 Audit
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Registration Yes
Address 1325 South 4th Street
Louisville, KY 40208
Primary Phone 502 272-1700
CEO/Executive Director Ms. Amy Luttrell
Board Chair Ms. Linda Cowan
Board Chair Company Affiliation Attorney