562 N Dixie Blvd
Suite 3
Radcliff KY 40160
Contact Information
Address 562 N Dixie Blvd
Suite 3
Radcliff, KY 40160
Phone (270) 872-4422
Fax 270 872-0502
Contact Name Michele Luce
Web and Social Media
At A Glance
Former Names
Kentuckiana Cares
Military Family Assistance Center
Other ways to donate, support, or volunteer Please visit our website at to learn more about our programs and services, to make a secure online donation, to attend an event, or to become a USA Cares Volunteer. Donations can also be mailed into USA Cares 562 N. Dixie Blvd. Suite 3 Radcliff, KY 40160
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement USA Cares helps bear the burdens of service by providing post-9/11 military families and veterans with financial and advocacy support in their time of need. Assistance is provided to all branches of service, all components and all ranks while protecting the privacy and dignity of those military families and veterans who request help.
Background Statement

USA Cares is a national organization with its headquarters based in Radcliff, Kentucky, just south of Fort Knox. USA Cares was launched through a grassroots partnership between the management of WAVE-3 TV (NBC) in Louisville, Kentucky; Kroger Food Stores -- Mid-South Division; and the Fort Knox Chapter of the Association of the United States Army. The organization was dubbed Kentuckiana Cares with a goal to raise funds to help military families in financial crisis through the sale of "Support Our Troops" yard signs. Eventually the need for assistance proved to be greater than the original initiative could meet. In October 2003, a new 501(c)(3), national organization now known as USA Cares was created with a toll-free call center to process the increasing number of requests for assistance.


The demands for our services extend across the United States, mostly in areas with high concentrations of veterans, areas with military installations as well as rural areas where a National Guardsman/Reservist may live. Over the years, across programs, USA Cares has assisted over 60,000 families with over $11 million in assistance. USA Cares now provides services in six major program areas -- please visit our website for details at


Impact Statement

In its 10 years of operation, USA Cares has provided over $11 million in GRANTS to military families, assisting over 60,000 clients, saving more than 8,000 homes, and keeping over 11,000 children from becoming homeless. Our goal is to respond to all requests for financial assistance within 48 hours.

Needs Statement

Did you know? Over 1.5 million veterans are expected to transition to civilian status over the next 5 years. Once released from active duty, veterans often struggle to secure civilian jobs, amplified by the recent economic downturn. Additional funds are necessary for USA Cares to assist the critical mass of applicants that we are experiencing, and further anticipate with the planned drawdown. 

CEO/Executive Director Statement

USA Cares has an excellent reputation with all components and services and veterans organizations.  Our key programs of basic needs, combat injured, housing, and jobs provide much needed support in areas most relevant to today's military and veterans.  

Board Chair Statement

Since 9/11, the United States military has been engaged in non-stop Middle East operations. Commenting on October 26, 2009, Defense Secretary Robert M. Gates said, “The fighting in Afghanistan has surpassed the length of the Revolutionary War . . . making it the longest conflict in the nation’s history fought with an all-volunteer force”. Because only 1% of US citizens are in uniform, the National Guard and Reserve have been called upon extensively.  These “citizen soldiers”, alongside their all volunteer active duty counterparts, have been mobilized for multiple tours of duty with some being deployed up to six times. The hardships caused by multiple deployments include: financial strain, physical strain and mental strain.

Service Categories
Secondary Organization Category Housing, Shelter / Housing Support
Tertiary Organization Category Mental Health & Crisis Intervention / Residential Mental Health Treatment
Geographic Areas Served
Throughout the United States
Board Chair
Board Chair Mr. Bill Roby Sr.
Company Affiliation US Army, retired
Term Jan 2013 to Jan 2016
Board Members
Mrs. Lindsay Boylan Board Member
Mr. Dennis Cortes Cantor FitzgeraldVoting
Mr. Alex Cortes Board Member
Mrs. Liz Everett Board Member
Mr. Lee D. Groza Mountjoy Chilton & MedleyVoting
Mr. Mark Hainer Board Member
Mrs. Velma Hart Board Member
Mr. Richard (Dick) Hopple Board Member
Mr. Daljit Hundal Board Member
Mr. Tim McClain Board Member
Mr. Dick McLane Pride MobilityVoting
Mrs. Jane Mosbacher Morris Board Member
Mr. Bill Roby Sr.BB&T Insurance ServicesVoting
Mr. Terry Scariot CEO, Pan Oston, retiredVoting
Mr. Ron Steptoe The Steptoe GroupVoting
Mr. John Tindall US Army, retiredVoting
Ms. Karen Von Der Bruegge Pioneer Services, Inc.Voting
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 3
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 12
Female 5
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 80%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Under Development
Percentage Making Monetary Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 3
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Human Resources / Personnel
Program / Program Planning
Communications / Promotion / Publicity / Public Relations
CEO/Executive Director
Executive Director Mr. Peter Giusti
Term Start July 2012
30+ years as a successful non-profit development and management professional.
Full Time Staff 24
Part Time Staff 3
Volunteers 460
Contractors 0
Retention Rate 98%
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 6
Asian American/Pacific Islander 3
Caucasian 12
Hispanic/Latino 2
Native American/American Indian 1
Other 0 0
Staff Demographics - Gender
Male 6
Female 18
Unspecified 0
Former CEOs
Cmdr, US Navy (Ret.) William H. Nelson Oct 2008 - May 2012
Senior Staff
Title Director of Programs
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually

USA Cares' Combat Injured Program (CIP) is designed to remove the financial barriers to treatment that exist for many service members suffering from Post-Traumatic Stress Disorder (PTSD) and/or Traumatic Brain Injury (TBI) and/or Military Sexual Trauma (MST) -- the signature wounds of the Iraq and Afghanistan wars. Many of these veterans cannot afford to leave their employment for in-patient treatment. National Guard and Reserve personnel are particularly vulnerable to this barrier when they resume their civilian lives after active duty.  

All potential recipients of assistance must be reviewed and approved by a USA Cares Virtual Committee.  USA Cares' CIP will provide financial assistance for essential household bills such as rent, mortgage, utilities and car payments while veterans are in treatment. Payments are not made directly to veterans or their families but rather to landlords, banks, utility companies, etc. Throughout treatment, USA Cares staff will provide intensive case management to ensure approved payments are made in a timely manner and to coordinate various treatment/post treatment resources.
Population Served , ,

USA Cares' Jobs Assistance program provides referrals to jobs and training, job training leading to certification in a skilled trade with subsequent employment through our partner employers, and financial support for things not covered by the VA, such as transportation and lodging for interviews, tools, uniforms and equipment, and family support -- including up to 30 days' child care -- until the first civilian paycheck arrives.

Population Served , ,
Description  Service members fighting in the war zones should not have to worry about their loved ones at home.  Military families have been hit disproportionately hard during the recent housing crisis, and USA Cares' Housing Assistance program has helped prevent foreclosures for over 8,000 families, preventing their more than 11,000 children from becoming homeless. Guard and Reserve, who typically do not live anywhere near their duty station, often have to maintain two households in order to serve.  USA Cares' Housing Assistance grants are paid on behalf of service members who are struggling to make housing payments directly to their mortgage company and/or landlord, to keep the roof over their family's head.
Population Served , ,
Description  USA Cares' Basic Needs Assistance program keeps the lights turned on, gas in the family car, and food on the table for post-9/11 military families having a financial emergency through no fault of their own.  As with all USA Cares programs, payments are made directly to creditors on the family's behalf -- and the struggling family is provided with free financial literacy counseling, to help them remain self-sufficient after the financial emergency has been addressed.
Population Served , ,
Description  USA Cares' Certified Military Housing Specialist program provides professional education to bankers, mortgage lenders, and real estate brokers and agents about the intricacies of the military pay system.  Professionals in the financial and real estate industries who complete the training, which has been recognized by many national and regional professional financial associations as Continuing Education Credits, become Certified as Military Housing Specialists, thus assuring military home buyers of their expertise in matching a military buyer to the correct loan to fit their particular needs.  The course is offered for a nominal fee of $25.00.
Population Served , ,
Program Comments
CEO Comments

Since the first of the year USA Cares has been receiving on average 300 requests for financial support per week. That is an amazing number of requests. What is even more amazing is that recently those requests have begun to slowly increase to as many as 370 per week. It was only 24 months ago when we were receiving 200 requests per week.We do our best to fund as many as we can but with limited funding we simply cannot assist everyone. One key point that makes what we do so special is that we recognize that these families, when they reach out to us, their backs are against the wall and they need help now…not in a week or month. The funding that we receive has allowed us to be there when the cry for help is received.

Plans & Policies
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers 5
Date Strategic Plan Adopted June 2012
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Under Development
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
USA Cares collaborates with organizations nationwide to leverage our resources and provide comprehensive services to our clients.  Please visit our website at for details of strategic partnerships in all of our program areas.
Accredited CharityBetter Business Bureau's Wise Giving Alliance2012
Valued PartnerGuidestar Exchange Partners In Trust2012
Five Star Best In America CharityIndependent Charities of America2012
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start Jan 01, 2014
Fiscal Year End Dec 31, 2014
Projected Revenue $3,315,000.00
Projected Expenses $3,315,000.00
Endowment Value $81,000.00
Spending Policy Income Only
Detailed Financials
Revenue and ExpensesHelpFinancial data for prior years is entered by foundation staff based on the documents submitted by nonprofit organizations.Foundation staff members enter this information to assure consistency in the presentation of financial data across all organizations.
Fiscal Year201320122011
Total Revenue$2,921,604$1,023,755$1,624,595
Total Expenses$2,566,924$1,242,878$2,383,223
Revenue Less Expenses$354,680($219,123)($758,628)
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201320122011
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$2,716,046$981,696$1,571,710
Investment Income, Net of Losses$2,098$4,278$4,574
Membership Dues------
Special Events$203,460$37,781$46,888
Revenue In-Kind------
Expense Allocation
Fiscal Year201320122011
Program Expense$2,057,858$938,317$1,860,126
Administration Expense$199,320$143,237$234,717
Fundraising Expense$309,746$161,324$288,380
Payments to Affiliates------
Total Revenue/Total Expenses1.140.820.68
Program Expense/Total Expenses80%75%78%
Fundraising Expense/Contributed Revenue11%16%18%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$1,326,376$914,680$534,999
Current Assets$950,949$560,604$392,133
Long-Term Liabilities------
Current Liabilities$96,738$54,422$79,970
Total Net Assets$1,229,638$860,258$455,029
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Registration Yes
CEO Comments All financials; weekly, monthly, and annual statistics; annual audits; forms 990; and USA Cares Annual Reports can be viewed online at
Foundation Staff Comments In 2012, USA Cares changed from a fiscal year to a calendar year. The July 1, 2012 to Dec. 31, 2012 990 reflects the six month transition period.
Address 562 N Dixie Blvd
Suite 3
Radcliff, KY 40160
Primary Phone 270 872-4422
Contact Email
CEO/Executive Director Mr. Peter Giusti
Board Chair Mr. Bill Roby Sr.
Board Chair Company Affiliation US Army, retired