PO Box 23972
Lexington KY 40523
Contact Information
Address PO Box 23972
Lexington, KY 40523
Phone (502) 320 8124
Contact Name Ashley Gann
At A Glance
IRS Ruling Year 2011
Other ways to donate, support, or volunteer
There are many ways to support Sweet Blessings.  Donations may be made online by going to our website, www.sweetblessingscakes.org and clicking on the "Donate" key or sending a check to PO Box 23972, Lexington, Kentucky, 40523.  To arrange for monthly automatic draft, please email Ashley@sweetblessingscakes.org or call 502-320-8124.
All our cakes are baked, decorated and delivered by volunteers.  No experience is necessary.   Groups and students are welcome.  For information about volunteer opportunities, please contact Ashley Gann. 
Sponsors are needed for our biggest event of the year, The Great Cake Race 5K/1M, which takes place at Keeneland each year the day after The Kentucky Derby.
Financial Summary
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Mission Statement
Sweet Blessings' mission is to convey Christ’s love for His children by creating unforgettable birthday cakes for children living in poverty or experiencing life threatening illness.
Because we believe recipients will feel as special as their cakes, all our cakes are covered in fondant, either multiple tiers or three dimensional, and designed with each specific child in mind.
We accept referrals form churches, schools and service providers.  The cakes are created by volunteers and delivered to the referral source who then gives it to the child/family, encouraging relationship development between children and the caring adults in their lives.

Background Statement

About eight years ago Ashley Gann’s life was going
in a completely different direction. She
was working in the public health/substance abuse prevention field where she was recognized as one of South Carolina’s leaders in the field. She was responsible for starting South Carolina’s first Multijurisdictional Alcohol Enforcement Team and winning several local, state and national awards. The next step in her career was to obtain a Doctorate of Public Health.

While going through the process of applying to DrPh programs Gann felt God tell her to make cakes. According to her, “It was like God hit me in
the head with a brick.” A Frankfort native, Gann and her family moved back to Kentucky where she attended culinary school. Still unsure of why God put cakes in her life, and being offered a job in the public health field, Gann dropped out of culinary school and began working as Kentucky’s Alcohol Prevention Enhancement Site Coordinator, helping communities combat underage drinking.
She didn’t decorate a cake for over a year.
Eventually, Gann made a birthday cake for her
daughter and began feeling God’s tug on her heart once again. She took an entry level job in cake shop during wedding season, promising the owner she would work there at least six months. The Gann family used this time to pray intensely for God’s direction and why He had brought cakes into their lives.

Once again, Gann felt God working on her heart and telling her to, “Spend more time making a difference and less time making a
living.” This all made sense when she heard her pastor talking about inner city outreach in downtown Lexington. It was at that time that she knew God was leading her to use cakes to reach children/families for Christ.

Sweet Blessings was incorporated in October 2010 and received 501(c)3 status the following February. Its first recipient, Dalton, was referred by
The Ronald McDonald House and received his cake February 26, 2011. In November 2011 Sweet Blessings was featured on NBC Nightly News' Making a Difference segment. Sweet Blessings has grown by leaps and
bounds, serving 163 children in 2011, 611 in 2012, 959 in 2013, and 1,100 in 2014.

Sweet Blessings not only helps children feel special and loved on their special day, it helps adult professionals strengthen relationships with the children/families they serve, since it is those adults who give the cake to the children/families.
Impact Statement
In 2014 Sweet Blessings served 1,100 children living in 18 Kentucky Counties.
In 2015 we plan to serve 1,500 children, diversify funding streams, establish a sponsorship program, and raise $85,000.
Needs Statement
Our most pressing needs are as follows:
Fully-funded, full-time Executive Director @$40,000
Fully-funded, part-time Production Assistant @$10,000
Fully-funded, part-time Administrative Assistant @$10,000
100 individuals to sponsor a cake for a child each month @$50/month
Volunteer Director of Marketing and Social Media
Service Categories
Secondary Organization Category Religion- Related /
Geographic Areas Served
Sweet Blessings works in Lexington and Frankfort and regularly arranges for delivery to referral sources in 10 Kentucky Counties: Franklin, Woodford, Anderson, Owen, Fayette, Lincoln, Scott, Jessamine, Bourbon, and Lee.  Cakes may then be taken by the referral source to children living in other Kentucky counties.
Board Chair
Board Chair Mrs Brandi Tatro
Company Affiliation PRN Physical Therapist, Community Volunteer
Term Jan 2015 to Dec 2016
Board Members
Mr. Jeff Bliffen Retired Mental Health Professional, Community Volunteer
Mr. Michael Donovan Medical StudentVoting
Mrs. Ashley Boyd Gann Founder and Executive DirectorVoting
Mrs. Connie Malone Retired Commonwealth's Attorney, Community VolunteerVoting
Mrs. Rebecca Mercier Retired, AltrusaVoting
Mr. Joseph Stafford Assured Neace LukensVoting
Mrs Brandi Tatro Community Volunteer, PRN Physical TherapistVoting
Mr. Rene True Community VolunteerVoting
Mrs Lori Vogel Fayette County Schools Social WorkerVoting
Mrs. Anne Wells LexmarkVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 4
Female 6
Unspecified 0
Board Term Lengths 0
Board Term Limits 3
Board Meeting Attendance % 74%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 10
Board Co-Chair
Board CoChair Mrs. Lori Vogel
Company Affiliation Fayette County Public Schools
Term Jan 2015 to Dec 2016
CEO/Executive Director
Executive Director Mrs. Ashley Boyd Gann
Term Start Feb 2011
Email ashley@sweetblessingscakes.org
Full Time Staff 0
Part Time Staff 0
Volunteers 150
Contractors 1
Retention Rate 100%
Management Reports to Board? Yes
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 0
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Staff Demographics - Gender
Male 0
Female 0
Unspecified 0
Formal Evaluations
CEO Formal Evaluation No
CEO/Executive Formal Evaluation Frequency N/A
Senior Management Formal Evaluation N/A
NonManagement Formal Evaluation N/A
Sweet Blessings is a singularly focused organization and implements only one program, creating unforgettable birthday cakes for children living in poverty or with a life threatening illness.  Children are referred for our services by a church, school or service provider, including hospitals, shelters, private social service agencies, etc.  Sweet Blessings creates a multi-tiered or three dimensional cake which is covered in fondant and decorated for that specific child, highlighting favorite colors, hobbies, sports teams, etc.  Sweet Blessings delivered the cake to the referral source who gives it to the child/family. 
Budget 75000
Population Served , ,
Program Comments
CEO Comments
Sweet Blessings works on a referral basis, accepting referrals from churches, schools, and service providers.  There are many benefits of this model including the fact that Sweet Blessings does not have to employ a staff member to vet potential recipients.  Perhaps the greatest benefit is that it allows adults who already have relationships with a child and his/her family to strengthen relationships with that family.  We regularly hear anecdotal evidence from school social workers that family members with whom they have had very strained relationships suddenly have a much more positive view of the social worker and school in general after they have proved the child with a Sweet Blessings birthday cake.  One of the drawbacks of this referral based model is that Sweet Blessings is constantly having to develop new relationships with referring organizations as they experience staff turnover.
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Under Development
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy No
Whistleblower Policy No
Document Destruction Policy No
Sweet Blessings works on a referral basis, accepting referrals form churches, schools, and service providers, and therefore collaborates with a wide variety of organizations within these categories.  Referral sources include (but aren't limited to) 12 school districts, Big Brothers/Big Sisters of the Bluegrass, Lexington Leadership Foundation, Community Action Council, Simon House, YMCA of Frankfort, Chrysalis House, UK Children's Hospital, Markey Cancer Center, etc.  Strategic partnerships have been formed with area churches(Maxwell Street Presbyterian Church and First Christian Church in Frankfort) to utilize their commercial kitchens, eliminating the need for our own facility.  A partnership was formed with Satin Fine Foods, a fondant manufacturer, to provide for our fondant needs free of charge, an annual value in excess of $10,000. Additional strategic partnerships are formed on an ongoing basis.
Government Licenses
Is your organization licensed by the Government? Yes
Revenue vs Expenses - All Years
Expense Breakdown - Recent Year
Fiscal Year
Fiscal Year Start Jan 01, 2017
Fiscal Year End Dec 31, 2017
Projected Revenue $142,500.00
Projected Expenses $122,500.00
Endowment Value $50,000.00
Spending Policy Income Only
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available). Revenue from foundations and corporations may be included in individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$250
Individual Contributions$60,801$38,776$22,000
Investment Income, Net of Losses($1,199)$10$500
Membership Dues------
Special Events$46,433$34,500$24,000
Revenue In-Kind----$8,000
Expense Allocation
Fiscal Year201520142013
Program Expense$66,150$29,060$21,000
Administration Expense$8,539$7,681$5,500
Fundraising Expense$8,000$2,250$4,500
Payments to Affiliates------
Total Revenue/Total Expenses1.281.671.59
Program Expense/Total Expenses80%66%68%
Fundraising Expense/Contributed Revenue7%3%9%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$11,658$96,112$35,000
Current Assets$11,658$95,312$25,000
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$11,658$96,112$60,000
Form 990s
2015 990EZ 2015
2014 990EZ 2014
2013 990N 2013
2011 990N 2011
Capital Campaign
Currently in a Capital Campaign? No
State Registration Yes
CEO Comments
In its first three years of existence Sweet Blessings raised less than $50,000 per year, and therefore is required to submit the 990-N electronic postcard only.  The postcard was submitted online in 2011 and 2013.  Unfortunately, we missed the deadline for online submission of the 990-N in 2012.  It is not possible to file the document through the IRS's system after the deadline.  The IRS has made a notation of this in Sweet Blessings' file and no further action is necessary.
Address PO Box 23972
Lexington, KY 40523
Primary Phone 502 320 8124
CEO/Executive Director Mrs. Ashley Boyd Gann
Board Chair Mrs Brandi Tatro
Board Chair Company Affiliation PRN Physical Therapist, Community Volunteer